Research Analyst/Senior Research Analyst

OVERVIEW OF THE COMPANY

Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully.

FOX Entertainment, with a legacy spanning more than 35 years, is one of the world’s most recognizable media brands and a prolific content producer across its iconic broadcast network and both owned and third-party streaming platforms.

Known for its independent, innovative spirit and provocative, groundbreaking storytelling, the company was reinvented in 2019 with the formation of FOX Entertainment.

While maintaining its leadership in broadcast television (9-1-1 : Lone Star, The Simpsons, The Cleaning Lady, Hell’s Kitchen, LEGO Masters), the company is actively building a portfolio of businesses and a library of owned original content.

To date, FOX Entertainment’s long-term growth strategy has included the acquisitions of award-winning animation studio Bento Box Entertainment (Bob’s Burgers, The Great North, Krapopolis, Grimsburg), entertainment platform TMZ, and global production studio MarVista Entertainment (The Way Home, Rescuing Christmas), as well as the formation of the culinary and lifestyle content venture Studio Ramsay Global (Next Level Chef, Gordon Ramsay’s Food Stars) in partnership with Gordon Ramsay.

The company also established its in-house unscripted studio FOX Alternative Entertainment (The Masked Singer, Snake Oil, I Can See Your Voice, Name That Tune) and FOX Entertainment Studios (Animal Control) to develop scripted content.

JOB DESCRIPTION

FOX Entertainment is looking for a Research Analyst / Senior Research Analyst to join their team! The Research Analyst / Senior Research Analyst has full ownership of and serves as the point of contact for audience insights on multiple FOX series and is heavily involved in synthesizing insights on competitive programming, marketing materials, brand perception, etc.

The Research Analyst / Senior Research Analyst also has primary oversight of the entire awareness tracking process. This role plays a key role in facilitating the workflow of the Consumer Insights team by contributing to a wide range of projects as needs arise.

Based on experience, you could be hired at either the Research Analyst or Senior Research Analyst level.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Collect and analyze viewer feedback on shows periodically via qualitative / quantitative surveys and focus groups.
• Conduct research on prospective and upcoming FOX series via quantitative concept tests and focus groups to gauge audience interest and areas for improvement.
• Synthesize findings into actionable insights for internal stakeholders including Programming (Alternative, Comedy, and Drama) and Marketing (Strategy and On-air Promo) via written memos and / or PowerPoint presentations, and speak in meetings and with executives about the findings.
• Oversee awareness tracking of upcoming series, which includes maintaining and providing vendors with all relevant schedules and information, inputting data into internal tracking documents, and analyzing changes and trends from week-to-week, season-to-season, etc.
• Write and distribute a weekly memo company-wide summarizing pertinent information surrounding title awareness, intent to view, and network linkage indicative of marketing effectiveness.

This project requires proactive communication and forward-thinking.

• Test promo spots for upcoming series via quantitative surveys and / or focus groups to gauge which most effectively generate interest in viewing.
• Assist in creating PowerPoint presentations summarizing the strongest testing promos and detailing the most appealing aspects to inform decisions regarding which promos will run on-air and most successfully appeal to core targets.
• Take ownership of assigned FOX shows by familiarizing oneself with and staying up-to-date on the shows’ content.
• Stay current with media, entertainment, and consumer trends.
• Execute a quarterly consumer trends document.

WHAT YOU WILL NEED

• 1+ years of experience in television research for Senior Analyst.
• Superior aptitude for qualitative analysis and ability to effectively synthesize viewer feedback.
• Strong written and verbal communication skills.
• Strong analytical writing skills and proactive problem-solving abilities.
• Strong research skills.
• Attention to detail.
• Presentation skills to present research findings via PowerPoint to team members and executives.
• Ability to balance multiple projects while exhibiting high attention to detail and organizational skills.
• Knowledge of Microsoft Suite (Outlook, PowerPoint, Excel, Word, etc.), and comfortable using communication tools such as Zoom and Slack.
• Passionate about the Entertainment industry.
• Resourceful in gathering information.
• Proactive and self-starter.

NICE TO HAVE BUT NOT A DEALBREAKER

• Bachelor's Degree.
• Strong math / statistics skills.

LI-DNI

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.

We will consider for employment qualified applicants with criminal histories consistent with applicable law.

At FOX, we foster a culture and environment where everyone feels welcome and can thrive. We are deeply committed to diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company.

We live in a diverse world, with different ideas and different perspectives that come together to spark new ideas and make great things happen.

That means reflecting the diversity of the world around us is critical to our company’s success. We ensure that our viewers, communities, and employees feel heard, represented, and celebrated both on-screen and off.

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is : $52,000.

00-75,000.00 annually for California. This role is also eligible for an annual discretionary bonus, various benefits, including medical / dental / vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.

View more detail about FOX Benefits.

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