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CRM Director

VirtualVocations
Norwalk, California, United States
Full-time

A company is looking for a CRM Director to enhance customer engagement and retention strategies.Key ResponsibilitiesCreate and implement comprehensive CRM strategies to improve customer acquisition and retentionLead the engagement team in transitioning to a revenue-driven marketing functionOversee the development and execution of consumer communication plans across digital channelsRequired QualificationsExtensive experience in consumer engagement with a focus on digital marketingExpert understanding of critical metrics such as CTR, LTV, and channel attributionProven success with direct response and e-commerce brandsDeep experience in developing and executing consumer-centric CRM programsKnowledgeable in the strategy and execution options for Push / SMS marketing

6 days ago
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