Marketing Specialist

Sno-Isle Libraries is recruiting for a Marketing Specialist!

Apply (by clicking the relevant button) after checking through all the related job information below.

Working at Sno-Isle Libraries

Public libraries are more useful and exciting than ever. Embark on a meaningful journey where your passion for learning, commitment to public service, and love for literature converge.

Plus, you'll have access to all you can read books.

Every day is an opportunity to make a difference in the lives of over 800,000 residents across two counties. Your journey towards professional growth and community connection starts here! Our libraries are the gateway to things yet unimagined, and we want you to help create that experience for future generations.

We are committed to fostering an inclusive and diverse environment, ensuring equitable access to opportunities for both personal and professional development.

Join us in creating a library experience for our diverse communities, where your contributions play a pivotal role in building a more inclusive and connected future for everyone.

About the Opportunity

Sno-Isle Libraries seeks an innovative and passionate marketing professional to help our community fall in love with their library.

The ideal candidate will bring their marketing expertise, ability to maintain and discover emerging best practices, and ability to create content that compels people to connect with their library.

The Marketing Specialist will identify, create, and execute marketing-related campaigns and content that support Sno-Isle Libraries' mission and strategic goals.

This position contributes to the Library District's effective operation by promoting library services, spaces, and resources representative of diverse cultures and perspectives, intentionally inclusive, and accessible to everyone.

This position is eligible for hybrid work (onsite and remote), compliant with Sno-Isle Libraries remote work policies and subject to the approval of the position’s supervisor.

Employees must reside in Washington State and be within a reasonable distance to report to their Sno-Isle Libraries worksite in person as needed.

This position is part of a bargaining unit represented by AFSCME Council 2.

Minimum Requirements

Essential Functions

Functions listed are intended only as illustrations of the various types of work performed. The omission of specific duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this job.

Develop and implement marketing plans to promote library products, resources, services, and events for the entire library district.

Determine appropriate channels and platforms for various marketing efforts (social media, e-mail, online, video, print etc.).

• Serve as the project lead on concurrent campaigns to ensure marketing materials and plans are executed effectively and timely.
• Brainstorm and identify opportunities for new promotional campaigns to highlight library services and resources.
• Support retention and customer acquisition through customer engagement and targeted marketing techniques, following best practices.
• Work collaboratively with vendors, community partners, and internal colleagues to build brand awareness, create cohesive marketing materials, and align promotional goals.
• Create and produce content for online and print marketing channels, as directed, which may include advertising, script writing, social media, video, or email.
• Liaise with external vendors to design, produce and deliver content or to execute promotional efforts and marketing campaigns as identified in support of Sno-Isle Libraries strategic goals.

This may include performing a needs assessment, request for bid, selecting vendor, and maintaining the relationship.

• Track and report ROI for marketing efforts, including evaluation of product launches, customer trends and monitoring brand metrics, includes gathering partner feedback to inform marketing efforts.
• Provide quality control through copy review process with internal and external clients, following AP style guidelines.
• Monitor and ensure all communication and marketing content complies with established Library brand voice, style guidelines, and content standards.
• Create departmental processes and procedures to effectively execute organizational goals.

Knowledge, Skills, and Abilities

• Strong communication and ability to work cooperatively and maintain effective interpersonal skills with the public and co-workers.
• Demonstrated experience liaising with external groups and vendors.
• Promotional, product or campaign marketing experience.
• Experience with email platforms, social media management tools, customer relations management platforms preferred.
• Demonstrated project management experience preferred.
• Ability to uphold the principles of equity, diversity, and inclusion in the workplace and the community.
• Ability to communicate effectively with diverse audiences.
• Ability to multitask and track multiple multi-asset campaigns and the resulting deliverables at one time.
• Ability to apply creativity to writing and production, while meeting the Library District's standards and strategic needs.
• Understanding of marketing and communications channels to reach various audiences.
• Able to represent the Library professionally and embody the Library brand with all external contacts.
• Demonstrated experience maintaining a positive attitude; with the ability to work independently at times; make decisions under pressure;

have excellent organizational, time management and decision-making skills; and the flexibility to change priorities as required.

Education and Experience

• Knowledge, skills, and abilities for this position can be acquired by a combination of experience and education including :
• Bachelor's degree in Marketing, Communications, or a closely related liberal arts field and two years of relevant work experience is required or comparable combination of education and experience.
• At least two years of experience in marketing and / or public relations experience.
• At least one year of primary copywriting experience preferred.
• Any combination of experience and training that would provide the required knowledge and abilities (including writing on personal time) will be considered.

Benefits and Compensation

Pay Range : $35.46 - $48.94 hourly

Benefits : As a valued member of Sno-Isle Libraries, the person selected for this position is eligible for sick leave, vacation leave, paid holidays, comprehensive benefits that include medical, dental and vision coverage, retirement savings, life insurance, and flexible healthcare and day care spending accounts.

For more information about these benefits, visit our Employment webpage.

How to Apply

Job posting closing date : Open until filled, first review on May 6, 2024

Apply online : https : / / www.sno-isle.org / employment /

Sno-Isle Libraries is an Equal Opportunity Employer.

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