XRD Product Marketing Manager

Description

Job Id : 64951

XRD Product Marketing Manager

Our client is looking for an XRD Product Marketing Manager who desires to learn inbound (content-based digital) marketing, work with other subject matter experts and outside partners efficiently, join the organization's journey to implement inbound marketing in the traditional analytical equipment industry, and create educational content for potential customers.

This role is a hybrid role in The Woodlands, Texas. Exceptional candidates who are remote may be considered.

XRD Product Marketing Manager Responsibilities

• Identifying and creating important sales and marketing collateral for the XRD product line, including brochures, specification documents, presentation slide decks, etc.
• Setting up a sales portal to share the sales and marketing collateral and keeping it up to date.
• Creating web inbound content for the XRD product line, including application examples, case studies, blog articles, webinars, workshops, seminars, e-books, etc.
• Planning web inbound content production and distribution schedule.
• Identifying and collaborating with outside experts to create inbound web content.
• Creating inbound content for the XRD product line, including application examples, case studies, blog articles, webinars, workshops, seminars, e-books, etc.
• Promoting inbound web content via social media and email campaigns.
• Build a thought leader profile in the XRD industry by building a presence on social media.
• Identifying, planning, and executing effective inbound marketing channels and campaigns, such as educational events, consultations, etc.
• Identifying, planning, and executing effective contact neutering methods, such as newsletters.
• Identifying, planning, and executing effective outbound marketing channels, such as Google Ads, LinkedIn Ads, industry news sites, etc.
• Creating web pages, email campaigns, etc., using CMS (HubSpot), and working with in-house marketing staff as expertise in graphic design, marketing automation, etc., is necessary.
• Organizing and presenting educational webinars, workshops, and seminars about XRD and its applications.

XRD Product Marketing Manager Qualifications

• BS, MS, or Ph.D. in Chemistry, Physics, Materials Science, or a related field.
• Experience with Powder X-ray Diffraction and thin film analysis (HRXRD, XRR, GIXRD) is preferred.
• Minimum five years of experience as an application scientist providing pre-sales and post-sales support for an XRD manufacturer.
• Experience in product marketing is preferred but not necessary. Once you join the product marketing team, we will provide in-depth training on marketing skills.
• This is a sales- and marketing-oriented position that constantly writes content and gives public speeches to serve the community of potential customers.

So potential candidates must have a love for writing and excellent presentation skills, be outgoing, and enjoy a high-energy, highly competitive work environment.

• Ability to travel.
• Excellent customer service skills.
• Basic understanding of capital equipment sales business is preferred but not necessary.

Salary : $100,000-$120,000 / year. (DOE)

Benefits

Benefits are available to eligible full-time employees and can include coverage for medical, dental, life insurance, long term disability, 401k with employer match, and wellness programs.