A company is looking for a Senior Lifecycle Marketing Manager to drive business revenue through strategic lifecycle programs.
Key ResponsibilitiesDevelop and execute lifecycle marketing strategies leveraging email, SMS, and direct mailMonitor campaign performance and provide actionable insights for optimizationManage CRM operations and oversee external vendor relationships, including budgeting and forecastingRequired Qualifications5+ years of experience in lifecycle marketing or CRM, preferably in subscription or D2C businessExpertise in email marketing platforms such as Iterable, Klaviyo, or BrazeProven experience in driving lead capture and conversion through CRM channelsFluency with technical aspects of CRM, including data architecture and coding best practicesProficiency in data analysis tools like Amplitude, Tableau, or Google Analytics
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