Brand Marketing Manager - Licensed Brands

Are you a movement maker? Are you seeking new and exciting career opportunities?

Here is what you need to know about the job :

Are you ready to take the reins of a brand-new, dynamic division in a company that's all about innovation and growth? We're on the lookout for a driven Brand Marketing Manager with a startup mentality and a proven track record in the licensing space.

If you're a creative problem solver with a knack for juggling multiple projects and leading from the front, this is your chance to shine.

With 7-10 years of experience under your belt, you'll be the visionary architect of our marketing and PR strategies, making waves across department stores, off-price retailers, and club stores.

Position Title : Brand Marketing Manager - Licensed Brands

Position Type : Full-Time / Hybrid

Key Responsibilities :

Strategic Planning and Execution :

• Craft and launch cutting-edge marketing and PR strategies for licensed collections.
• Design and execute go-to-market plans at both the brand and retailer levels.
• Analyze market trends and consumer behaviors to uncover growth and innovation opportunities.

Omni-channel Marketing :

• Drive impactful marketing campaigns across digital, social media, and in-store platforms.
• Ensure consistent and captivating brand messaging across all channels.
• Boost engagement and sales through strategic marketing efforts in various retail environments.

Department Leadership :

• Build the marketing / PR department from scratch, setting processes, best practices, and a strategic vision.
• Align departmental goals with the division's and company's overall objectives.

Budget Management :

• Develop and oversee the marketing / PR budget with a focus on ROI.
• Prepare budget proposals and secure approvals from group heads.
• Monitor spending to ensure alignment with financial goals.

Project Management :

• Lead multiple marketing projects, ensuring timely and effective delivery.
• Keep projects aligned with business objectives.

Creative Development :

• Collaborate with divisional teams to create compelling marketing materials.
• Ensure all creative content adheres to brand guidelines and licensing agreements.

Public Relations :

• Cultivate relationships with media, influencers, and key stakeholders.
• Manage PR campaigns to boost brand visibility and reputation.
• Handle media inquiries and crisis communications adeptly.

Team Collaboration :

• Foster a collaborative environment within the marketing team and beyond.
• Mentor and guide junior team members.

Qualifications :

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7-10 years of experience in marketing and PR, with a focus on licensing and omni-channel strategies.
• Proven track record managing marketing campaigns for licensed collections in various retail formats.
• Strong understanding of retail market dynamics and consumer behavior.
• Excellent project management skills with the ability to multitask effectively.
• Creative problem-solving abilities and a history of innovative marketing solutions.
• Exceptional communication and interpersonal skills.
• Collaborative team player.
• Proficient in marketing analytics and tools to measure campaign performance and ROI.

Preferred Skills :

• Experience with digital marketing platforms and social media management.
• Knowledge of the latest marketing and licensing industry trends and best practices.
• Adaptability to a fast-paced and ever-evolving environment.

Compensation / Benefits :

• The approximate annual base salary range for this position is $120,000.00 - $135,000.00. The offered salary or salary range for this position will vary based on role requirements, skill set and years of experience.
• Our Company offers a comprehensive benefits package including Medical, Dental, Vision, PTO, company holidays

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Ready to join a vibrant team and make a significant impact? Apply now and let's revolutionize the market together!

If this sounds like you, Apply Now!

As an equal opportunity employer, we shall consider all applicants regardless of gender, age, religion, marital status, race, sexual orientation, disability, disease, pregnancy, or trade union and / or political affiliation, and disregard all factors deemed inappropriate by local law and the International Labor Organization’s Declaration on Fundamental Principles and Rights at Work.