Manager, Paid Social
Vertical : HelloFresh
Location : NYC
Reports to : Associate Director, Performance Acceleration
Job Description :
As the Manager, Paid Social, for HelloFresh you will be responsible for building & scaling cost-effective customer acquisition campaigns across all major paid social channels.
You will play an instrumental role in developing the Paid Social strategy & own the execution of the campaigns & perform campaign trafficking.
You also will be using analytics to inform decisions & optimize a significant marketing budget against company goals.
Collaboration is a key component in this role as you will work closely with multiple teams, including Growth, Brand, Data & CRM.
The Manager, Paid Social is an exciting opportunity allowing you to develop as a future paid social leader of D2C growth while helping to build one of the biggest food-tech brands in the world!
You will
- Plan, design, & execute paid social (Meta, TikTok, Pinterest, Snapchat, etc) campaigns from execution to completion.
- Use a data-first approach to analyze performance drivers to optimize for channel ROI.
- Be responsible for all campaign trafficking, quality control, campaign launch, reporting, & analysis. This is a hands-on role building & optimizing campaigns.
Report on campaign KPIs to key stakeholders
- Optimize campaign performance towards activation, retention, & reactivation goals.
- Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM, etc.(targeting, optimization, creative direction, etc.)
- Develop relationships with key paid social partners to nurture performance growth. Manage external partners / contractors to maximize performance & ensure deadlines are met.
You are
- Persistent in your track record of growth through a solid understanding of paid social & all performance marketing metrics (CPM, engagement rate, CPA, CPC & LTV)
- Experienced running large multi-million dollar growth campaigns on paid social media platforms including Facebook, Instagram, Pinterest, TikTok, Reddit & Snapchat
- A strong communicator & presenting skills with an eye for creative performance.
- Strong quantitative & analytical skills; able to use data to optimize day-to-day performance
- Proactive with a process-improvement mindset to help us become more efficient in our activities.
- Curious to not just know what is happening, but to understand why it is happening.
- Obsessed with growth & building things while not being afraid to get your hands dirty
- Familiar with the fast-paced, demanding & analytical startup environment
- A natural hustler with a contagious can-do attitude with a positive mindset towards challenges & new opportunities
You have
- A bachelors degree with a strong academic record and / or proven relevant experience in a performance marketing or highly commercial role.
- 5+ years of experience directly managing paid social campaigns on the client-side (preferred) or at a performance marketing agency.
- Must be proficient at Excel for performance analysis (pivot tables, formula building, etc)
- Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup & troubleshooting.
- Experience working with performance marketing metrics & platform reporting.
- Strong analytical ability & problem-solving skills. Able to use data to optimize day-to-day performance.
- Strong organizational skills & project management ability
Youll get
- Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
- Generous PTO, including sabbatical, & parental leave of up to 16 weeks
- Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education
- Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor )
- Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, & LGBTQ+
- Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.
CO Application Deadline : June 23, 2024
New York Pay Range
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