Sr. Manager Social and Brand Communications

Job Description

Job Description

DroneUp is looking for a dynamic Senior Manager of Social and Brand Communications to support our efforts in social engagement, content creation, and brand marketing.

In this role, you will work with the brand marketing team to drive long-term, sustainable growth on social platforms through effective brand and creator content, community engagement, and a blend of paid and organic strategies.

This role is key in developing and executing our brand and content strategy across all social media platforms. The ideal candidate will bring extensive experience in managing various social channels and content distribution, coupled with a broad understanding of digital marketing.

This position will be located in Virginia Beach, VA.

Responsibilities : Social Strategy :

Social Strategy :

• Oversee and execute daily social media strategy across all channels, including content curation, production, scheduling, and community management for contests and events.
• Utilize social media tools to manage analytics and reporting, track trends, and translate data into actionable insights for continuous improvement.
• Research and stay updated on industry and social media trends, manage the online content calendar, create project briefs, conduct competitor analysis, and develop engaging content and copy.
• Contribute to the digital marketing creative process, from brainstorming sessions to conceptual development and content production.
• Interpret creative briefs to produce compelling digital content.
• Manage brand reputation through social listening tools by monitoring feedback trends, including praise and complaints, and communicating insights to the sales and management teams.
• Community Engagement & Content Development :
• Serve as the brand's voice by responding to direct messages, comments, and inquiries promptly and authentically.
• Create and optimize engaging Reels and TikToks using native features on Instagram and TikTok.
• Manage and enhance content strategies across LinkedIn, Reddit, and Twitter for both B2B and B2C audiences.
• Develop diverse content formats for both digital and traditional platforms.
• Boost engagement, drive lead generation, and foster overall growth with high-impact content.
• Maintain brand consistency by adhering to established tone, voice, and terminology in all copy.
• Present content concepts and final pieces to various teams, incorporating feedback to refine and enhance deliverables.

Requirements

• Bachelor's Degree in Marketing or Communications, or equivalent experience
• 7+ years of experience as a digital marketer with specific experience in social media management, influencer marketing, or related roles
• Proven track record of developing and executing successful social media and influencer marketing campaigns. Strong understanding of social media platforms, tools, trends, and best practices
• Ability to think creatively and strategically, with a passion for storytelling and brand building
• Experience with social media analytics and tools to measure performance and ROI
• Well versed with Adobe, Photoshop, Canva, etc. for basic graphic design needs
• Strong analytical skills and experience with data analytics platforms such as Google Analytics, Klaviyo, creator suites, etc
• Highly motivated self-starter and extremely detail-oriented
• Experience working with sales, creative / design teams, and various stakeholders across the organization
• Able to thrive in sometimes ambiguous environments common in a start-up atmosphere
• Ability to manage and prioritize multiple projects
• Excellent writing, proofreading, and verbal communication skills
• Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution
• Demonstrated skill in partnering and influencing across teams to drive results
• Excellent communication, organizational, and interpersonal skills

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short Term & Long Term Disability
• Basic & Voluntary Life Insurance
• 401(k) with company match
• Employee Assistance Program (EAP)
• Flexible Spending Account (FSA)
• Legal Services
• Identity Protection
• Accident Insurance
• Critical Illness Insurance
• Hospital Indemnity Insurance
• Pet Insurance
• Paid Time Off (Vacation, Sick, Holiday)

Salary

Just like drones themselves, your earning potential can soar to new heights, but it largely depends on your qualifications and expertise.

If you are recognized as an industry expert, your earning potential can take true flight. The target salary range for this position is $110,000 to $130,000 .

Your unique qualifications and contributions to the field will play a significant role in determining your precise compensation.

The total rewards for this position may also include; potential for annual bonuses, benefits package, paid time off, and more.

$110,000 - $130,000

Equal Employment Opportunity Policy

DroneUp is committed to hiring and developing the most qualified individuals, regardless of sex, age, race, national origin, disability or other protected characteristics.

DroneUp subscribes to the equal employment opportunity requirements of applicable law. It is the policy of DroneUp to ensure equal opportunity to all employees and applicants in all employment matters, including, but not limited to, recruitment, hiring, placement, compensation, training, promotion, and separation.

In these and all activities, DroneUp does not discriminate against any qualified individual because of sex, age, race, color, religion, creed, national origin, ancestry, familial status, marital status, sexual orientation, sexual preference, gender identity disability, handicap, liability for service in the United States Armed Forces, veteran status, and / or any other legally protected characteristic.

Any individual who feels that he or she may have been discriminated against in violation of this policy is strongly encouraged to immediately contact his or her supervisor or any member of DroneUp management.

Any member of DroneUp management who is notified of alleged discrimination is required to immediately report the incident to the HR Department.

DroneUp will thoroughly investigate all such claims with due regard for the privacy of the individuals involved. Any employee who knowingly retaliates against an employee who has reported workplace discrimination will be subject to immediate corrective action, up to and potentially including termination of employment.

Security Responsibility Statement : Employees are expected to provide a high level of security to any personal or private information accessed as part of their work, whether at a DroneUp facility or remotely.

This includes participating in security training, remaining sensitive to individual rights to personal privacy, and complying with company policies.

Employees who have access to sensitive data that is protected by regulation, such as HIPAA, or by contract, such as credit card data, must comply with any additional requirements dictated by the governing regulations or associated contracts.