Job Title : DIRECTOR OF MARKETING
If your skills, experience, and qualifications match those in this job overview, do not delay your application.
Plans and directs all aspects of marketing, advertising, and promotional activities. Identifies, develops, and evaluates marketing strategy based on knowledge of company objectives, market characteristics, and cost / markup factors.
Formulates, directs, and coordinates marketing activities and policies to promote products and services, working with peer managers and other stakeholders.
Initiates market research studies and analyzes their findings, making recommendations to management team based on this research.
Primary interface with digital marketing vendor and overall coordination of social media.
To qualify for employment individuals must meet the basic qualifications and be able to perform the required competencies.
Reasonable accommodations may be made to help people with disabilities perform in this position.
BASIC QUALIFICATIONS REQUIRED :
- Read, write, speak, and comprehend English
- At least 18 years of age
- Legal to work in the U.S.
- Reliable transportation to and from work
- Available to work required days and times
- Free of any illegal drug use, zero tolerance drug policy
REQUIRED CREDENTIALS / CERTIFICATION(S) :
Possess a BA / BS in Marketing or Business Administration
REQUIRED KNOWLEDGE :
- Reading, writing, and speaking English and basic mathematics
- Communication technologies such as smartphone, e-mail, and internet
- Organizing and prioritizing tasks and time
- Basics of web-design (WordPress)
- Graphics / photo imaging software
- Social media platforms and their software
REQUIRED SKILLS :
- Reading, writing, and arithmetic
- Organizing and managing time
- Market analysis
- Expert use of smartphones, laptop, and PestPac
REQUIRED PHYSICAL ABILITIES :
Sit, stand, walk, hear, touch, talk, write, type, smell, drive, crouch, crawl, see close up and far away, use handheld computer, use computer monitor and keyboard, ascend / descend a ladder, use small / handheld power tools, lift and carry up to 50 lbs.
and tolerate heights, confined working spaces, and variable weather conditions.
REQUIRED COMPETENCIES :
PLANNING
- Stays informed on future marketing trends and ties these to the company’s objectives
- Assists the sales department by providing marketing materials and advice
- Provides an annual marketing plan each year in coordination with the Director of Finance
ANALYSIS
- Provides regular competitive analysis and recommends marketing solutions to advance the company’s objectives
- Monitors lead sources and examines their ROI on a quarterly basis
TEAMWORK
- Assists managers in understanding marketing efforts and the impact on sales / service / office
- Helps sales department with tradeshows when possible
OTHER
- Perform other duties as required (Operational support / projects)
- Spends necessary time to obtain agreed upon goals (20-25 hours / week)
Required Performance Outcomes :
- Provides annual marketing plan for the following year by 09 / 01 each year
- Analyze ROI each month / quarter and provides data to operations / finance
- Meets monthly with digital marketing company
- Provides marketing analysis / summary to management on a quarterly basis
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