ABOUT THE ROLE
Our Verbal Branding team members are writers first and foremost, and they use their communications skills to bring strategies to life through the power of language, whether through names, narratives, copy, content strategy, voice, or messaging.
We believ e great creative starts with a great foundation. And that foundation lies in the hands of our Verbal Branding Associates.
They dive into every detail of the business, working to gain an understanding of our clients and their customers, and then translate those learnings into powerful language, communications , and tools for other communicators .
Verbal Branding Associates work with everyone in the firm, creating a sense of collaboration and co-crea tio n across the organization.
On any given project, you’ll i nterac t with Partners, Engagement Managers, Senior Associates, as well as experts from our design, insights, and digital teams , working together as a single team to deliver high-quality work.
YOUR DAY TO DAY
While every day will be different, you can expect to
collaborate with multidisciplinary teams to develop hypotheses, conduct audits and desktop research and formulate insightful and actionable recommendations for our clients.
generate creative ideas, from ideating name candidates for a new hotel, to creating voice persona hypotheses for a financial services leader, to writing copy and supporting the execution of brand launches and campaigns
participate in problem solving sessions with a broad team of consultants and specialists, using both analytical and creative techniques to reach compelling results and create solutions.
own the development of verbal-related content, from presentations, to creative concepts, to deliverable production.
present findings to clients, share your points of view, and lead team discussions.
write clear and compelling market-facing copy, whether that is for a website, a campaign, or a piece of marketing collateral.
contribute to, and participate in, internal initiatives within the firm including IP development, marketing, training, and ongoing educational sessions.
as time and workloads allow, contribute to the growth and success of non-profit clients through our Prophet 4 Non-Profit program, leading group discussions and in-field volunteer experiences.
support new business initiatives by designing recommended approaches and developing POVs supporting Prophet’s value proposition.
WHAT YOU NEED TO BRING
A great education : a Bachelors of Arts or Bachelor of Science degree with demonstrated academic performance in writing and communications.
Degrees in Journalism, Creative Writing, Communications, or Advertising are preferable.
- Relevant experience : a minimum of 1 year of post-graduate, full-time experience, ideally with an ad agency, creative consulting firm, or in-house in marketing / creative services
- A portfolio or w riting samples across a range of communications challenges, such as creative advertising campaigns, marketing collateral, long-form thought leadership, and conceptual copy
- Confusion tolerance : comfort with ambiguity and the ability to adapt, flex, and change directions given client, project, and team circumstances, understanding the ever-changing business world
WHAT WE LOOK FOR
- Well-developed problem - solving skills and creative thinking
- Superior communication skills, both verbal and written
- Knowledge of, and passion for, brand, digital, and marketing strategy; and, how they impact business outcomes
- A curious mind with an unrelenting commitment to get to the answer, to test new concepts and approaches, learn new skills, and push others’ assumptions
- The ability to work independently in a fast paced and dynamic environment with limited supervision
- A team player who is adept at enhancing team success through active participation in internal and external client project teams
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