Marketing Manager

Local Journalism Initiative

Hit Apply below to send your application for consideration Ensure that your CV is up to date, and that you have read the job specs first.

Wilmington, Delaware

Salary Range : $65,000 $75,000

Background : Spotlight Delaware is a new collaborative nonprofit newsroom. Spotlight Delaware is a project of the Local Journalism Initiative of Delaware, whose mission is to strengthen local journalism in Delaware to fortify our democracy and inform and engage our communities.

Position Summary : As the Marketing Manager for the Local Journalism Initiative (LJI), you will be responsible for driving strategic marketing initiatives, managing events, creating marketing materials, and providing administrative support for marketing and communications activities.

Your role will encompass a wide range of responsibilities, including social media management, membership engagement, website maintenance, donor communications, editorial support, and general marketing and administrative duties.

Key Responsibilities

To perform in this position successfully, an individual must be able to perform each key responsibility satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Other duties may be assigned to meet business needs.

Strategic Marketing

Collaborate with the CEO to develop and execute a strategic marketing plan, focusing on enhancing the general reputation of LJI and the Spotlight brand, donor communications, community engagement, and audience development.

Membership & Community Engagement Support

• Assist in managing email campaigns, including membership newsletters and community outreach initiatives.
• Improve and manage organic and paid social media workflows, create social templates, and align social media campaigns with email marketing efforts.
• Make simple updates to the website and ensure consistency across all marketing channels.

Marketing Materials

• Create simple marketing materials using tools like Canva (e.g., flyers, worksheets, online forms) and manage vendors for more complex design projects as needed.
• Coordinate with vendors to ensure timely delivery of marketing materials.

Events Support

• Handle scheduling, logistics, and organization for events, including materials management, setup / breakdown, staffing, and community engagement.
• Communicate effectively with community members and stakeholders to ensure successful event execution.

Donor Communications Support

• Collaborate with the development director and vendors to create quarterly and annual reports, end-of-year materials, and other donor engagement and solicitation materials.
• Coordinate with external vendors for high-end design projects.

Editorial Support

• Assist in promoting Spotlight news articles on social media platforms.
• Provide support with website layout / design and graphics creation as needed.

General Marketing, PR, and Administrative Support

• Audit and update / improve presentation slides, stationery, materials, and newsletter templates.
• Draft minor press releases and other written materials, issue press releases, hire marketing photographers, and make minor updates to LJI and Spotlight websites (non-editorial).

Sponsored Content Support

Work closely with the CEO to project manage sponsored content clients and writers, gather images, and ensure timely delivery of sponsored content.

Education and Experience Requirements

• Minimum Education : Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum Experience : 5+ year’s experience in marketing, events management, or communications.

Knowledge, Skills and Abilities

• Strong project management and organizational skills.
• Excellent written and verbal communication abilities.
• Proficiency in social media management and email marketing.
• Basic design skills using tools like Canva and Adobe Creative Suite.
• Experience in event management and community engagement is advantageous.
• Ability to collaborate effectively with cross-functional teams and external vendors.

The ideal candidate will have all of these qualifications. But if you have most of them and think you could do a great job, please apply!

We’re committed to building an inclusive organization that represents the people and communities we serve. We encourage members of traditionally underrepresented communities to apply, including women, people of color, veterans, LGBTQ+ people and people with disabilities.

• Fully remote role, but must reside in Delaware or surrounding area
• Work schedule flexibility required
• Travel : Occasional

Salary and Benefits

Salary range is commensurate with experience : $65,000 $75,000. Benefits include health, dental and vision coverage, retirement savings, FSA, life insurance, short-term disability, holidays and paid time off.

Please send resume and cover letter to jo @lj .org

Interested, but have questions before you apply, email jo @lj .org

J-18808-Ljbffr