Digital Marketing Manager

Who We Are :

Based in New Jersey and established in 2010, Asset Based Lending, LLC ( ABL ) is one of the nation’s leading Hard Money Lenders.

We provide fast bridge financing to real estate investors for the purchase, renovation, or new construction of single family, multi-family and mixed-use properties as well as DSCR rental loans for long term investors.

We have closed thousands of loans since we began lending fourteen years ago, producing more than $2B in originations. ABL was acquired by a private equity firm in 2021, and with a renewed focus on growth, we’ve set our sights on consistent evolution and cementing our place as the premier private lender in the country.

Our Mission is Simple :

• Make Good Loans
• Provide Exceptional Service, Every Time
• Protect The Firm
• Build The Future

Job Summary :

The Digital Marketing Manager plays a critical role in developing, managing, and executing comprehensive digital marketing strategies aimed at boosting brand visibility, lead generation, and engagement across all online platforms.

This individual will collaborate with cross-functional teams to drive digital initiatives that align with the company's overall marketing goals and business objectives.

Key Responsibilities :

Strategic Planning & Execution : Lead the development of digital marketing strategies that include SEO, paid advertising (Google Ads etc.

content marketing, and website management to ensure maximum online visibility and lead generation.

• Campaign Management : Oversee the creation, implementation, and optimization of digital campaigns across multiple channels to ensure they are on-brand, on-budget, and deliver results.
• Cross-Functional Collaboration : Work closely with the SEO, website development, and paid ads teams, as well as external vendors and agencies, to ensure an integrated and cohesive online marketing approach.
• Performance Analysis : Analyze key performance metrics such as website traffic, conversion rates, customer engagement, and return on ad spend (ROAS).

Generate actionable insights to refine and improve future digital marketing strategies.

• Trend Monitoring & Innovation : Stay informed on emerging digital marketing trends, tools, and technologies to keep Asset Based Lending's digital presence competitive and ahead of industry standards.
• Budget Management : Oversee the budget for all digital marketing efforts, ensuring optimal resource allocation and return on investment.
• Agency Management : Coordinate and manage relationships with external SEO and Google Paid Ad agencies, ensuring that all deliverables meet company standards and marketing objectives.
• Content Strategy Support : Collaborate with the content and creative teams to guide digital content that resonates with target audiences and drives engagement.

Qualifications :

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• 4+ years of experience in digital marketing with a proven track record of managing and optimizing multi-channel campaigns.
• Strong knowledge of SEO best practices, paid media strategies, and website management tools.
• Proficiency with digital marketing tools such as Google Analytics, SEMrush, HubSpot, and social media management platforms.
• Demonstrated ability to analyze data and provide strategic recommendations.
• Strong analytical, problem-solving, and project management skills.
• Experience managing relationships with external agencies and vendors.

Preferred Skills :

• Familiarity with CRM and marketing automation tools.
• Experience with B2B financial services or real estate marketing.
• Ability to work independently and collaboratively in a fast-paced, results-oriented environment.
14 days ago