Consumer Engagement Manager - New Orleans

The Consumer Engagement Manager is responsible for the management and execution of Monster Energy’s brand portfolio sampling and local marketing initiatives within a defined market.

This role reports to the Regional Field Manager and is accountable for growing brand awareness and loyalty. The CEM manages a schedule of part time Ambassadors and a Sr.

Ambassador (not applicable in all geographies). The CEM’s time is split between administrative responsibilities that include scheduling and recaps, as well as in-market coaching, merchandising, and sampling support with Ambassadors.

CEM’s should be spending 70% of their time in the market in the field with their teams. In addition to sampling support for all major national & local events the CEM will need to cultivate additional local market sampling opportunities.

The CEM will also contribute to the local Marketing Plan . This input will help mold & shape the greater local Marketing plan spearheaded by the Field Marketing Manager.

Essential Job Functions :

Consumer Engagement Managers will have several Roles and Responsibilities including, but not limited to the following :

• Collaborates with Monster, Ultra, Rehab & Teas, Java, Reign, Reign Storm, Bang, other MEC Brand Managers, local sales team, and Field Marketing Managers (FMM) to customize and execute events / programs aligned with the brands’ sampling platforms.
• Provides consistent direction, coaching, and communication to maintain brand accuracy in the Monster brand experiences and sampling.
• Recruit, hire, train, and manage part time Ambassadors.
• Research, secure, and manage execution of local events and partnerships.
• Plan and manage all aspects of the event planning process : pre, during, and post duties including : personnel, product delivery / distribution, transportation, supplies, contracts, insurance, permits.
• Increase market knowledge and identify various groups and organizations with the targeted demographic in which to partner.
• Diligently prepares ambassadors for superior customer interactions and flawless event executions.
• Leads direction of and oversees brand accuracy in event and partnership execution.
• Actively participates in all regional events with ambassadors.
• Execute strategic directions and manage the goals for the assigned region / market.
• Adhere to deadlines for administrative tasks including, but not limited to, reporting and recapping data for the region.
• Assists in the planning and drives the execution of marketing events and programs.
• Respond in a timely manner to Director and Regional Field Manager.
• Manage payroll and timesheets.
• Maintaining company assets (Storage Facilities, Inventory, Vehicles, Equipment).

Position Requirements :

• 2+ years of Event Marketing / Grassroots / Special Event / Promotions and Team Management experience.
• Must have a valid Driver's License and clean driving record (as will, at times, drive company provided vehicle).
• Excellent problem solving skills and critical thinker.
• Ability to match your field team to best represent your market.
• Professional demeanor and excellent oral communication skills.
• Entrepreneurial and adaptable to changing environments.
• Strong organizational and time management skills with ability to manage multiple tasks.
• Proficient in Word, PowerPoint, Outlook & Excel, in addition to internet usage.
• Ability to learn and use new technology that is associated with the job.
• Self-Motivated with a can-do attitude.
• Ability to travel 50%+ of the year within the assigned region and ability to work on weekends and evenings.
• Must be able to lift and / or move up to 40 pounds.
• Must be able to pass a background check / drug screening.

Base Pay Range : USD 63,470.00 to USD 84,625.00