Sr Director Marketing - New Product Planning & Legacy Portfolio

The opportunity

The Senior Director, Marketing New Product Planning and Legacy Portfolio will be a critical leadership role within US Innovative Medicines (IM) Marketing team.

The role is responsible for leading marketing’s collaboration with business development and incubating pre-commercialization planning activities for new products, including financial forecasting.

The role is also responsible for life cycle management and driving P&L performance of the legacy brands portfolio.

How you’ll spend your day

• Act as a key liaison with Global Portfolio and Business Development (BD) teams to evaluate and validate market-related assumptions, including market share, market size, gross-to-net percentage, marketing and promotional efforts, sales force costs, and contract terms.
• Review and analyze financial evaluations of potential initiatives, including Net Present Value (NPV), Return on Investment (ROI), and pay-back period.
• Drive pre-commercialization activities and create preliminary brand plans for assets in the R&D and / or BD pipeline.
• Gather and coordinate input from other teams (e.g., Market Access, Patient Services, Medical Affairs) necessary to inform pipeline and business development decisions.
• Assist in the financial modeling and development of ROI and marketing strategies for upcoming product launches, including pre-launch planning.
• Drives overall performance, the P&L, and lifecycle management for a portfolio of legacy brands, including working closely with Marketing, Sales, Market Access, Patient Services, and Operations & Analytics teams to develop key programs and initiatives.
• Support the divestment, bundling, or discontinuation of legacy brands by providing financial justifications and working closely with global Business Development and Alliance Management teams to ensure accelerated execution.
• Collaborate with procurement and brand teams to identify and leverage synergies for cost efficiencies.
• Identify and collaborate with cross-functional teams to achieve key above brand initiatives and goals.
• Monitor the latest marketing trends in the broader biotech / pharma industry and ensure marketing processes are aligned with industry best practices.
• Employ knowledge of compliance, regulatory, and legal policies for reimbursement, product coverage across channels and payers, and HCP engagements.
• Develop and implement an investment decision-making framework to optimize spending and cost-effectiveness.
• Responsible for hiring, developing, leading, and coaching team members within organization.
• Create and maintain a culture of high-performance with integrity and compliance.

Your experience and qualifications

Education / Certification / Experience :

• Bachelor’s degree required; MBA or other advanced degree preferred
• A minimum of 15 years of Biotech / Pharma or relevant brand management experience required
• Brand management experience on more than one brand and in more than one major therapeutic area (e.g. Psychiatry, Mental Health Disorders)
• Experience managing across all phases of the product lifecycle
• Breadth of experience across multiple Commercial functions (e.g. Sales, Marketing, Operations & Analytics, Patient Services, Market Access)
• Previous people management experience

Skills / Knowledge / Abilities :

• Compliantly drives performance and delivers on commitments.
• Enterprise mindset focused on overall commercial success, not just individual success.
• Collaborative and agile philosophy focused on problem solving and innovation within and outside USIM organization.
• Leads in an ethical, responsible, and transparent way.
• Fosters communication and alignment with key stakeholders.
• Operates with a sense of urgency and is accountable to people and business.
• Supports a caring and high-performing culture.
• Strategic vision to design and implement marketing campaigns for brand.
• Budget management and allocation.
• Ability to work with other functions and achieve greater than the sum-of-the-parts outcomes through strong teaming.
• Possesses strong leadership, business acumen, and the ability to manage multiple priorities, processes, timelines, and expectations across stakeholder groups.
• Demonstrated ability to process complex information and summarize it in writing and / or verbally; employs active listening skills.
• Ability to lead, manage, and motivate cross-functional teams, without direct supervisory authority.

Travel Requirements

Approximately 35% travel throughout the US, which may include weekend and overnight and periodic international travel.

Enjoy a more rewarding choice

We offer a competitive benefits package, including Medical, Dental, Vision, and Prescription coverage starting on the first day.

We also offer Disability and Life Insurance, Paid Time Off, 13 paid Holidays, 6% match on the 401(k), Employee Stock Purchase Plan, and Tuition Assistance.