Senior Analyst, Product Marketing

SitusAMC Senior Analyst, Product Marketing Indianapolis, Indiana Apply Now

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SitusAMC is where the best and most passionate people come to transform our client’s businesses and their own careers. Whether you’re a real estate veteran, a passionate technologist, or looking to get your start, join us as we work together to realize opportunities for everyone, we proudly serve.

At SitusAMC, we are looking to match your unique experience with one of our amazing careers, so that we can help you realize your potential and career growth within the Real Estate Industry.

If you are someone who can be yourself, advocate for others, stay nimble, dream big, own every outcome, and think global but act local come join our team!

This role will work closely with the Head of Product Marketing to support marketing activities across our commercial and residential solutions portfolio.

In this role, you will be responsible for executing strategic marketing plans that drive the growth and adoption of our various products and services.

This role will have proven experience in product marketing, with a strong grasp of channel marketing, excellent communication and analytical skills, and a passion for developing and executing successful marketing campaigns.

Essential Job Functions :

• Work closely with head of product marketing, as well as business and sales teams to define, develop, and execute marketing strategies for residential and commercial real estate solutions.
• Collaborate with internal stakeholders to execute digital, social and traditional marketing tactics in support of prioritized growth opportunities.
• Work with head of product marketing and Content lead to create engaging external content including videos, case studies, articles, guides, white papers that promote our business solutions and teams.
• Develop and build out email nurture campaigns for prioritized growth areas.
• Track and measure the effectiveness and impact of all marketing activities (email, paid media, social, events, etc.), partnering with Head of Product Marketing to present monthly reporting to business line partners, sales leaders, and Head of Marketing.
• Update existing / create new business development materials and sales collateral (overview decks, one pagers, RFPs) as needed.
• Partner with operation and Salesforce admins to maintain audience / contact lists for all lines of business.
• Support events / conferences with communications (email and social), materials and logistics.
• Partner with Digital lead to ensure website is updated with accurate information, stats and new content relative to business line.
• Partner with Social lead to ensure key business lines are represented consistently on social media.
• Support paid media execution, working with media and creative agencies as well as publishers as needed.
• Such other activities as may be assigned by your manager.

Qualifications / Requirements :

• Bachelor’s Degree in Marketing or related field or equivalent combination of education and experience.
• 3+ years’ experience in Marketing (experience in B2B, real estate finance or financial technology preferred).
• Experience working in real estate, finance, and / or the mortgage industry is a plus.
• Experience with CRM platforms such as Hubspot.
• Experience with content creation and campaign management.
• Impeccable writing skills and storytelling, with ability to simplify complex information.
• Ability to work collaboratively across many teams to achieve a common goal.
• Excited by generating and adopting new ways of working.
• Innovative self-starter, not afraid to take risks.
• Organization skills, able to create & maintain project plans.
• An eye for design and ability to create consistent visual brand identity.

Note : This job description is not intended to be all inclusive or exclusive. At any time, employees may perform other related duties as required to meet the ongoing needs of the organization and participate in additional trainings.

SitusAMC is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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