Manager, Workforce Marketing

Job Title : Manager, Workforce Marketing

Location : LSC-System Office

Regular / Temporary : Regular

Full / Part Time : Full-Time

Job ID : 41354

Commitment to Mission

This job carries with it the obligation to uphold the Mission of Lone Star College (LSC) in carrying out the duties of the position.

A commitment to positive interpersonal behaviors, professional communication, integrity, leadership, stewardship, respect and accountability to LSC students and employees is essential.

Cultural Beliefs

• One LSC
• Student Focused
• Own It
• Foster Belonging
• Cultivate Community
• Choose Learning

The Chronicle of Higher Education's "Great Colleges to Work For®" is designed to recognize colleges that have been successful in creating great workplaces and to further research and understanding of the factors, dynamics and influences that have the most impact on organizational culture at higher education institutions.

Lone Star College has been recognized in multiple categories.

Campus Marketing Statement

Lone Star College-System Office

Lone Star College offers high-quality, low-cost academic transfer and career training education to 80,000+ students each semester.

LSC has been named a 2023 Great Colleges to Work For® institution by the Chronicle of Higher Education.

LSC consists of eight colleges, seven centers, eight Workforce Centers of Excellence and Lone Star Corporate College.

Lone Star College-System Office employees are based at one of two System Office locations; The Woodlands and University Park.

Both are the site for multiple administrative departments and system-wide training programs.

Location address is 5000 Research Forest Drive, The Woodlands, TX 77381.

Job Description

PURPOSE AND SCOPE :

The Manager, Marketing is responsible for ensuring the college's website, social media presence, and digital marketing campaigns are visually compelling, engaging, and effective with target audiences.

The ideal candidate has proven experience in a wide range of digital areas including writing for the web, design, SEO, Google Analytics, digital marketing strategy, social media, and content marketing.

• ESSENTIAL JOB FUNCTIONS :
• Leads an evolving team of creative specialists to create, manage, and coordinate content for marketing campaigns, social media channels, and the Web
• Collaborates with Academic & Workforce Success to develop and optimize an integrated marketing enrollment strategy
• Provides creative / art direction in collaboration with the Director of Marketing for external facing marketing materials including the supervision of the associated publications for Academic and Workforce Success
• Partner with campus marketing teams to strategize projects for quality and efficiency
• Experiment and test new creative to effectively reach a revolving audience that is consistently quick to adopt new technology
• Use data-driven personas to optimize UX and steer graphic design toward customer experience
• Researches and applies new trends to enhance the user experience and increase engagement on all communication platforms including the usage of iStar-related tools to enhance program awareness of new or expanded degrees and certificates across the system
• Analyze data with Marketing Director to make informed digital marketing decisions, and create dashboards that highlight key data, trends, and opportunities
• Works collaboratively across the System to build a content calendar and messaging matrix, and implement storytelling strategies on the Web and social media
• Collaborates with Marketing Director to Writes, edits, and publishes engaging and audience-focused content for the workforce programs using college s website and social media platforms
• Develops campaign coverage for college events for Academic and Workforce Success
• Responsible for other reasonable, related duties as assigned
• KNOWLEDGE, SKILLS, AND ABILITIES :
• Experience in and knowledge of analytic tools (Google Analytics, etc.), Google Adwords, and social media publishing, reporting, and monitoring
• Experience with website usability, responsive (mobile), email engagement, and social media strategy
• Possess graphic design skill set
• Excellent interpersonal skills and ability to work in a student-centered, team-oriented environment
• Strong writing, editing, project management, and communication skills
• Must be able to work, perform with deadlines
• Ability to adapt to a changing environment

PHYSICAL ABILITIES :

The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking; standing;

bending; carrying of light items, such as papers, books, or small parts; or driving an automobile. No special physical demands are required to perform the work.

WORK ENVIRONMENT :

• Equipment used includes, PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone, and other general office equipment
• Interface with internal and external contacts as needed to carry out the functions of the position
• Work is performed in a climate-controlled office with minimal exposure to safety hazards

REQUIRED QUALIFICATIONS :

Bachelor's degree and 5 years of related work experience, or an equivalent combination of education and experience

PREFERRED QUALIFICATIONS :

Experience in Content Management Systems

Salary

Hiring salary range is $63,014 to $72,446.

Lone Star College provides a hiring salary range for all posted full-time non-faculty positions. Where your salary offer would fall in that range is determined by your related experience and education.

Should you receive an offer of employment from Lone Star College, the resume submitted in the application process will be utilized to calculate your salary offer.

The information outlined below will provide the Office of Human Resources everything needed to determine an accurate starting salary.

Your resume should provide a complete picture of your work experience. The resume should include the following information for each position listed :

• Length of time (specific months and years) of employment
• If the position was full time or part time
• If the position was paid or unpaid
• Level of degree completed including date earned.
• Unofficial transcript for highest earned degree

Additionally, any certifications listed as required or preferred in the Lone Star College job description should be included in the resume submitted.

Benefits Marketing Statement

By joining our top-notch institution, you will enjoy being a part of an organization that offers a supportive, collegial work environment and excellent work / life balance.

This includes a full comprehensive and competitive benefits package, a generous number of paid holidays and vacation days, wellness programs, tuition waiver, professional development opportunities and more.

Special Instructions

Go to the Job Search page, click on My Activities’ at the top of the page. Under My Cover Letters and Attachments you will click on Add Attachment.

Please be sure to put the Job ID# in the title once you name your file for cover letters only, unless you attached your cover letter with your resume.

If you are applying for an Instructional position (i.e. Faculty, Adjunct Faculty, Instructor), please ensure you include the following to be considered : Resume / CV, Cover Letter, Teaching Philosophy, and unofficial transcripts.

You must limit your file name for any attachment to 40 characters or less.

How to Apply

ALL APPLICANTS MUST APPLY ONLINE ONLY

We will not accept application material received via fax, email, mail, or hand delivered.

Postings for part-time and adjunct positions are active for the academic year. By selecting the option to receive notifications on your profile, you will begin receiving electronic communication regarding new opportunities with Lone Star College (LSC).

If selected for an interview, a recruiter will contact you by phone, or email to schedule an interview.

Lone Star College participates in the E-Verify program, under which Lone Star College provides the federal government with information from each new employee's Form I-9 to confirm that the employee is authorized to work in the United States.

More information on the E-Verify program is available at www.dhs.gov / E-Verify .

Lone Star College is an EEO Employer. All positions are subject to a criminal background check.