Data Analyst II, Marketing Science

Job Description

TechStyleOS is looking for a Data Analyst to join our Marketing Science & Analytics team.

TechStyleOS is the operating system behind some of the fastest growing e-commerce brands in history : Fabletics, YITTY, Savage X Fenty, JustFab, ShoeDazzle and FabKids.

As an organization driven by data, we're on a mission to optimize marketing spend efficiently and constantly enhance the customer experience across our portfolio of brands.

How do you fit in?

As a Data Analyst, you will play a crucial role in generating insights that empower our internal teams to scale marketing spend effectively and drive exceptional customer experiences from ad exposure to checkout.

You will collaborate closely with Data Analytics, Media, and a diverse team of data professionals with various expertise and focuses.

Tools and Technologies :

Expect to leverage SQL and data visualization tools like Tableau daily, with opportunities to work on larger projects involving data integration and automation using platforms like Databricks and Airflow.

Flexibility in choosing the best tools for your role is encouraged, reflecting our commitment to ongoing education and exploration of new technologies.

Ideal Candidate :

We seek a detail-oriented, intrinsically motivated Data Analyst who possesses an inherent curiosity and technical prowess.

Your journey to becoming an expert in our systems, tools, and data likely extends beyond formal education, enriched by your passion for diving deep into data analysis.

A great storyteller who enjoys collaboration, you will be pivotal in optimizing our digital marketing strategies and media initiatives.

This position will report to the Director of Marketing Science & Analytics .

What you will do :

• Media Attribution Expertise : Implement, maintain, and enhance our internal attribution models using SQL and Python.
• Testing & Optimization : Create testing frameworks and tagging recommendations to support robust analysis. Design, deploy, and measure lift tests to enhance performance KPIs.
• Data Extraction & Analysis : Utilize data from various sources (HEAP / Google Analytics, Meta Reporting Suite, Tableau, etc.) to extract insights.
• Campaign Performance Monitoring : Analyze campaign performance daily, ensuring alignment with business and marketing objectives.
• Trend Analysis : Uncover trends in large data sets to identify optimization opportunities.
• Micro-Level Insights : Analyze audience segments, creative themes, ad formats, placements, and bid strategies to improve paid media performance.
• Campaign Data Management : Consolidate and manage data from diverse marketing platforms.
• Reporting & Dashboard Maintenance : Generate and maintain reports and dashboards for various media channels and tactics.
• Decision Support : Provide data-driven recommendations to media leadership and business owners.
• Executive Presentations : Develop and present complex analytical findings to executive teams.
• Cross-Functional Collaboration : Partner with Business Intelligence and technical teams to improve data accuracy and architecture.
• Positive Partnerships : Foster constructive relationships with marketing and business stakeholders.

What you can bring :

• Educational Background : Bachelor's degree in mathematics, statistics, business analytics, or a related field / equivalent work experience
• Professional Experience : 2+ years in data analytics. Experience in performance e-commerce, fashion / retail, or advertising agency is a plus.
• Digital Marketing Analytics : Strong knowledge of digital advertising and analytics platforms (e.g., Meta, TikTok, Google Ads, SA360 Search, etc.).
• Analytical Tools Proficiency : Experienced in using Microsoft Excel, Google Data Studio, Tableau, Domo, or other BI tools.
• Technical Skills : Proficient in SQL and comfortable querying large databases. Basic Python skills are advantageous.
• Problem-Solving Ability : Capable of structuring ambiguous problems and deriving insights from a complex media portfolio.
• Communication Skills : Clear communicator, able to convey quantitative subjects to technical and non-technical audiences, including executives.
• Prioritization & Project Management : Excellent at managing multiple tasks and balancing competing priorities under tight deadlines.
• Learning & Development : Eager to develop new analytical skills in a fast-paced, dynamic environment.
• Curiosity & Passion : Insatiable curiosity and a passion for uncovering truths in data.

Where is this located :

This role will be located In our HQ.

Compensation & Total Rewards :

At Fabletics, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first.

Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey.

Total Rewards at Fabletics includes :

• Hybrid Work Schedule*
• Discretionary Paid Time Off*
• Summer Fridays*
• Healthcare Plans
• Employee Discounts
• 401k
• Annual Bonus Program
• Equity Program*
• And More
• Varied for retail and fulfillment roles

The annual base salary range for this position is from $75,000-$100,000 . The range provided includes the base salary that Fabletics expects to pay for the role.

Offered base salary will be dependent on factors including the scope and complexity of the role, candidate's related work experience, subject matter expertise and work location.

LI-CR1

LI-TechStyleOS

About TechStyleOS

TechStyleOS is the globally integrated Operations and Services provider behind some of the fastest growing online fashion brands in history, including Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids.

With capabilities spanning technology, data science, supply chain management, fulfillment, customer service, and more, we help brands launch, scale and grow-across product categories and geographically.

From predictive analytics to data-driven marketing and attribution, our unique approach is powered by our proprietary, end-to-end tech platform that enables the brands we serve to deliver a level of personalization, value, and satisfaction that are unrivaled in the fashion industry.

Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable.

At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment.

We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all.

Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.

We encourage you to apply regardless of meeting all qualifications and / or requirements.