Campaign Creative Lead, Writer- Battlefield

Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.

EA's Marcom Creative team defines the creative ideas that underpin our campaigns and consumer-facing brand behaviors. As a part of a global group of creatives, strategists, technologists, and producers, we work in close collaboration with our studio and brand partners to define the steel threads that guide campaigns and consumer-facing content across our franchises.

This involves creative engagement from creation to execution; including franchise & brand foundations, campaign narratives, content planning, creative platforms, and creative execution and direction for our assets and activations.

As the Marcom Creative Lead of Copy for Campaign, you’ll be reporting to the Creative Director, partnering with the Marketing Creative team and collaborating with Studio Creatives and Brand Marketing to develop exciting campaigns.

End goal? Deliver mind-blowing, eye-watering, groundbreaking campaigns that hype the community and achieve product goals.

KEY RESPONSIBILITIES

• Trailers, mostly. Copy, tone of voice docs, and copy frameworks. You will be the Alpha and Omega of words, maintaining tonal discipline and vernacular excellence across all of Battlefield’s marketing.
• Come up with groundbreaking, player-first, headline-grabbing ideas to support our campaigns, from huge experiential activations to cheeky social posts.
• Manage partners, internal and external, as we bring the amazing work we dream up to life.
• Partner and collaborate with the Battlefield Marketing Team and Studio Creatives to enrich our creative.
• Communicate why an idea is right for this audience, at this time and in this place.
• Work with Marcom Strategy, Brand Marketing, and Channel Intelligence to develop and refine ideas based on insights and strategies.
• Create an open and collaborative environment with our Cross Functional and Studio teams to develop and support Creative.
• Be prepared to be on decks. Proficiency in Slides, PPT, or Keynote is required.

REQUIREMENTS

• 4+ years as a creative thought leader within a creative agency, entertainment brand, or other large entity.
• Experience developing and overseeing marketing campaigns.
• A storyteller : an understanding of cohesive narrative across everything from a presentation to a key shot in a film.
• A creator : you drive creativity that inspires breakthrough activations and content across a variety of mediums.
• Insights : an ability to turn insights into breakthrough ideas.
• You have a love for the rich mythology and culture around entertainment storytelling.
• Samples of Campaigns you’ve led, including large multi-channel activations.

YOU SHOULD APPLY FOR THIS JOB IF

• You believe that 'collaboration' isn't a buzzword, it's the only way to get to brilliant and insightful work.
• You know that great ideas come from anywhere and you have the stories and experiences to prove it.
• You excel in an environment where creativity is often fluid and can be reactive.
• You love stories in all their shapes and sizes : big stories that unfold over years and little stories that happen in seconds.

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