Marketing Director IDN Strategy and Customer Segments -Remote within the US

Siemens Healthcare Diagnostics Inc.
Tarrytown, Nueva York, Estados Unidos de América
Remote
Permanent

Join us in pioneering breakthroughs in healthcare. Foreveryone. Everywhere. Sustainably.

Our inspiring and caring environment forms a globalcommunity that celebrates diversity and individuality. We encourage you to stepbeyond your comfort zone, offering resources and flexibility to foster yourprofessional and personal growth, all while valuing your unique contributions.

Apply now for the position of Marketing Director, IDNStrategy and Segments. In this role, you will develop and drive the IDNmarketing strategy for NAM in coordination with internal teams including sales,service, technical, and sales operations.

You will also oversee a team thatmanages the marketing support for National Reference Labs and Distribution, aswell as, the portfolio life cycle management to upgrade older systems toAtellica solutions.

This is a highly collaborative role that requires a strongleader with excellent communication skills and a determined spirit to make animpact.

Your role :

  • You will developand execute comprehensive marketing strategies across the Laboratory Solutionsportfolio (Core Lab & Specialty) to attract, retain and grow share ofwallet in Integrated Delivery Network (IDN) market segment.
  • You will definemarket research needed, create targeted campaigns, collaborate withcross-functional teams, and analyze performance metrics to optimize outreachefforts to IDNs.
  • You will defineportfolio strategy, product launch and end of life strategy within the IDNsegment and collaborate with the Marketing Operations teams create innovativecampaigns to support the segment-based value offers and drive the desiredtarget audience buying behaviors.

This includes, but is not limited to, definingsegment market size, target market, customer personas, and customerrequirements necessary to meet market demand and adoption.

  • You willpartner with Global and North America Marketing, Sales, Scientific &Clinical Affairs and Executive Leadership teams to create relevant customerengagement tools focused on the clinical, operational, and financial value ofthe portfolio.
  • You will workclosely with all core laboratory marketing teams to ensure portfolio synergiesand alignment on go to market strategies,
  • You will developand deliver expert-level customer presentations on the advantages of theSiemens Healthineers Laboratory Solutions portfolio.

Your expertise :

  • MinimumBA / BS degree with emphasis in marketing and / or commercial execution excellence;MBA or MS preferred.
  • 10+years of relevant marketing, sales, or strategy development experience in theLaboratory Diagnostics market required.

Experience with Integrated DeliveryNetwork (IDN)strongly preferred.

  • 5+years managing direct reports.
  • Resultsoriented; ability to design scalable solutions to address business questionsand / or challenges; self-motivated and organized to successfully completehigh-quality work projects on time; attentive to detail.
  • Abilityto effectively lead and influence across stakeholders within a matrixorganization to build consensus, creatively solve problems and achieve businessresults.
  • Strongcustomer-facing skills from needs identification to delivering executivebusiness case presentation.
  • Abilityto travel (30%), as needed.

Who we are :

We are a team of more than 71,000 highly dedicated Healthineers in more than 70countries. As a leader in medical technology, we constantly push the boundariesto create better outcomes and experiences for patients, no matter where theylive or what health issues they are facing.

Our portfolio is crucial forclinical decision-making and treatment pathways.

How we work :

When you join Siemens Healthineers, you become one in a global team ofscientists, clinicians, developers, researchers, professionals, and skilledspecialists, who believe in each individual’s potential to contribute withdiverse ideas.

We are from different backgrounds, cultures, religions,political and / or sexual orientations, and work together, to fight the world’smost threatening diseases and enable access to care, united by one purpose : topioneer breakthroughs in healthcare.

For everyone. Everywhere. Sustainably.Check our Careers Site at

This information is provided per the required stateEqual Pay Act. Base pay information is based on market location. Applicantsshould apply via Siemens Healthineers external or internal careers site.

Beware of Job Scams

Please beware of potentially fraudulent job postings or suspicious recruitingactivity by persons that are currently posing as Siemens Healthineersrecruiters / employees.

These scammers may attempt to collect your confidentialpersonal or financial information. If you are concerned that an offer ofemployment with Siemens Healthineers might be a scam or that the recruiter isnot legitimate, please verify by searching for the posting on the SiemensHealthineers Career Site.

Successful candidate must be able to work withcontrolled technology in accordance with US export control law. It is SiemensHealthineers’ policy to comply fully and completely with all United Statesexport control laws and regulations, including those implemented by theDepartment of Commerce through the Export Administration Regulations (EAR), bythe Department of State through the International Traffic in Arms Regulations(ITAR), and by the Treasury Department through the Office of Foreign AssetsControl (OFAC) sanctions regulations.

As an equal opportunity employer, we welcome applicationsfrom individuals with disabilities.

We care about your data privacy and take compliancewith GDPR as well as other data protection legislation seriously. For thisreason, we ask you not to send us your CV or resume by email.

Please within our talent community and subscribe to personalized jobalert that will keep you posted about new opportunities.

To all recruitmentagencies :

Siemens Healthineers' recruitment is internally managed, with external supportpermitted only when a qualified supplier has established a formal contract withus.

Unsolicited candidate submissions and referrals, absent a current suppliercontract, do not establish consent and are ineligible for fees.

We delete anddestroy unsolicited information, thus, would recommend you refrain from anysuch practices. Your adherence to our policies is appreciated.

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

Reasonable Accommodations

If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link If you’re unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367.

Please note our AskHR representatives do not have visibility of application or interview status.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, .

Pay Transparency Non-Discrimination Provision

Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, .

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