Amazon Freight is seeking a highly motivated and experienced Engagement Marketing Manager to join our team. As the Engagement Marketing Manager, you will play a crucial role in strategizing and owning channels to communicate and engage with existing Amazon Freight shippers, including, but not limited to email automation, channel execution, lifecycle communications management, direct mail, and support Amazon Freight-owned digital properties.
In addition to tactical execution, you will partner with Business Intelligence to own and automate an activation and engagement dashboard to inform a marketing mix strategy that balances rigorously testing new channels and scaling efficient channels.
You will own building an automated email marketing program in partnership with the Marketing Ops team to create a program for scale.
You will own the development of reporting mechanisms, and will provide results, insights and optimization recommendations to drive business goals.
You will also partner closely with our sales team, to enable sales conversion via developing helpful shipper-facing creative sales collateral leveraging our Creative Studio team for assets.
An ideal candidate has the ability to influence cross-functionally, providing new ideas to optimize marketing to support business goals and also support the customer lifecycle.
You will also work collaboratively with the content team to create compelling email content and partner with SEO agency to help optimize the website to attract and retain prospective shippers.
To be successful in this role, you will learn and stay up-to-date on the evolving shipping to Amazon products and external freight industry best practices and trends.
You operate well under pressure, pivoting strategies quickly and as-needed, while balancing competing priorities. You have a creative vision, as you will oversee creation for various forms of design and content to fit your marketing needs.
Key job responsibilities
- Develop and execute strategies for email automation to support the customer lifecycle, including segmentation, personalization, and campaign optimization.
- Utilize email and marketing automation via Marketo to create and implement targeted email and channel program campaigns.
- Work closely with the content and design teams to create compelling sales collateral that aligns with marketing objectives, brand identity, and key messaging.
- Manage and implement SEO tactics to acquire net new shippers.
- Analyze campaign performance metrics and use data-driven insights to continuously optimize and improve engagement and conversion rates.
- Stay abreast of industry trends, best practices, and emerging technologies in email marketing and automation.
- Own a marketing reporting dashboard and create mechanisms to share performance with leadership and the broader business;
- Plan and manage marketing channel budgets.
About the team
The Transportation, Shipping, and Logistics at Amazon organization collectively represents some of the most critical components of Amazon’s first-class transportation network.
Everything we do is aimed at further delighting our customers with faster, cheaper, and more efficient means of receiving packages.
With Amazon Freight, SMB and Enterprise Shippers can tap into Amazon’s world-class middle mile transportation solutions for their own freight needs, whether shipping inbound to Amazon or to third-party facilities.
We are open to hiring candidates to work out of one of the following locations :
Bellevue, WA, USA
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Technical experience : Knowledge of HTML and automated email marketing software
- Communication skills : Strong written communication and copywriting skills
PREFERRED QUALIFICATIONS
- Experience in digital marketing and content production timelines and process
- Experience in audience segmentation and targeting
- Experience working in email automation tools like marketo?
Product Marketing Manager, Amazon Business
As the Product Marketing Manager, you will deliver engaging, cross-platform AB store and merchandising experiences that drive discoverability and adoption of business pricing solutions in multiple countries where AB is present. We are looking for an individual with broad experience in online merchan...
Product Marketing Manager, Security
As a Product Marketing Manager for security, identity, and compliance, you will be part of a team tasked with developing messaging and positioning that highlights how AWS services help customers secure their digital transformation. You will work with product and sales teams creating compelling conte...
Sr. Product Marketing Manager, Alexa Enterprise Products
In this role, the ABI Product Marketing Manager (PMM) will lead the all-up marketing strategy and execution of co-marketing initiatives for select priority partners. Leverage Amazon owned and operated marketing channels, creating messaging and targeting to reach the right customer at the right time ...
Marketing Manager, Paid Media, Amazon Business
The Amazon Business Centralized Marketing team is seeking an experienced Paid Media Marketing Manager to join our global Paid Media Team. In this role, you will create world class marketing strategies to support our mission to grow Amazon Business globally. The impact of this role is significant and...
WW Email and Marketing Ops Manager, Amazon Lending
Are you passionate about creating engaging marketing programs? Come join us! We are looking for an Email and Marketing Ops Manager to help grow the Amazon B2B Payments & Lending (ABPL) business. The Email and Marketing Ops Manager is an important role on the team and will own both manual and automat...
Product Marketing Manager, Amazon Business
As the Product Marketing Manager, you will deliver engaging, cross-platform AB store and merchandising experiences that drive discoverability and adoption of business pricing solutions in multiple countries where AB is present. We are looking for an individual with broad experience in online merchan...
Product Marketing Manager , Amazon SageMaker
Are you excited about going deep with customers—including Amazon teams—adopting generative AI technology? Do you want to develop messaging and positioning for AWS’s most important ML service Amazon SageMaker? Do you have experience with machine learning services or marketing to the Data Scientist co...
Principal Product Marketing Manager, Seller Growth Programs
The Selling Partner Growth team is a new and growing business-tech team, focused on accelerating the growth of businesses in our global stores through new opportunities to attract and optimize valuable selection, build long-lasting relationships with Amazon, and enhance the Buying Customer experienc...
Technical Program Manager II, AWS Marketing, MTM CC Tech
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. As a Technical Program Manager (TPM) in the MTM organization, you will ...
Manager of Rewards & Recognition , WHS Safety Engagement In-Building Experience
Communication and Engagement: Drive awareness and participation in rewards and recognition initiatives through effective communication strategies, ensuring high levels of employee engagement and participation. Experience in marketing or marketing research. At Amazon, we strive to be the global bench...