Job Description
Job Description
Job Title : Email Marketing Specialist
Title of Supervisor : Sr. Director Digital Marketing
Job Location : Mooresville, NC
Company Website : www.greenworkstools.com
Company Summary :
GreenWorks Tools is the leader in battery-powered outdoor power tools for DIY-consumers and landscaping professionals. The company distributes Greenworks branded and private label products, as well as products for an extensive network of Original Equipment Manufacturers.
With a robust line of Greenworks branded products, including 24-volt, G-MAX 40-volt, 60-volt, 80-volt, and commercial grade 82-volt battery-powered outdoor power equipment, a full line of corded equipment, and power tools, Greenworks offers the right tool for every job.
Utilizing best-in-class technology, Greenworks tools deliver the power and performance of comparable gas-powered tools without the mess, fumes, aggravating pull cords and noise associated with gas products.
For more information, find us on the web at greenworkstools.com.
Position Summary :
We are seeking a Senior Email Specialist proficient in Salesforce Marketing Cloud to play a pivotal role in our Consumer and Commercial marketing teams.
In this position, you will be responsible for driving the success of our Direct-to-Consumer (D2C) business growth through retention marketing efforts and our Commercial Business-to-Business (B2B) initiatives for dealers and landscapers.
Essential Duties & Responsibilities :
Retention Marketing (D2C Business) :
- Develop and implement advanced email marketing strategies emphasizing personalized customer retention and engagement using Salesforce Marketing Cloud (SFMC).
- Create personalized and targeted campaigns using Journey Builder to nurture existing customer relationships and drive repeat business.
- Leverage Salesforce Marketing Cloud capabilities to enhance retention campaign effectiveness.
- Utilize A / B testing, user feedback, and analytics to continuously refine and optimize email performance aiming to improve engagement and conversion rates, leading to increased purchase frequency and lifetime value.
- Collaborate with our eCommerce team to align with sales acquisition and promotional strategies and ensuring knowledge sharing and process efficiencies.
Lead Generation (Commercial Business) :
- Develop and implement advanced email marketing campaigns tailored to the Commercial B2B lead generation goals.
- Collaborate with the sales and marketing teams to create targeted content appealing to dealers and landscapers.
- Implement drip campaigns for effectively warming leads.
- Optimize lead nurturing workflows and automations in Salesforce Marketing Cloud to facilitate effective lead conversion.
- Create personalized and targeted campaigns using Journey Builder to nurture existing customer relationships and drive repeat business.
Integrated Support Across Business Units :
- Conduct quality assurance (QA) checks for content and rendering across various email clients and mobile devices.
- Schedule deployment and perform thorough post-deployment checks.
- Utilize A / B testing, user feedback and analytics to continuously refine and optimize email performance for improved kpi's.
- Develop new data-driven campaigns, and personalization initiatives.
- Implement audience segmentation and personalization strategies
- Develop and maintain comprehensive reporting systems that provide deep insights into email performance and audience segmentation insights.
Regularly present these findings to senior management and relevant stakeholders, turning complex data into actionable strategies for continuous improvement and growth.
- Be responsible for the ongoing optimization of all journeys, flows and content, ensuring they are not only aesthetically pleasing and functional but also effectively align with broader marketing and brand objectives.
- Stay at the forefront of industry trends and competitor activities, leveraging a combination of market research and analytical insights.
- Regularly review and interpret complex data sets to understand evolving customer preferences and behaviors. Use these insights to adapt and refine our digital strategies continuously, ensuring we remain relevant, engaging, and ahead of the curve.
Collaboration :
- Work closely with cross-functional teams, including sales, design and content creators to ensure alignment with business goals.
- Proactively engage with senior management to integrate email campaigns with broader sales and marketing objectives.
- Lead in new ideas, strategies fostering innovation, creativity, and continuous improvement.
Required Education and Experience :
- Bachelor's degree in Marketing, Computer Science, or a related field.
- 3+ years of experience in Email Marketing Production
- Proficiency in Salesforce Marketing Cloud
- Experience with HTML / CSS / JavaScript / SQL / SOQL
- Experience programming in AMPScript / SSJS (Or equivalent marketing software language experience)
- Microsoft Excel, Adobe Suite, Figma
- Marketing Cloud Email Certification is ideal, but not required; candidates with relevant experience will also be considered
Additional Skills and Qualities :
- Exceptional leadership and communication skills
- Highly organized with strong project management abilities, ensuring alignment of initiatives with digital strategy and business goals
- Proficient in leveraging data and analytics for creative problem-solving
- Strong analytical mindset, with the ability to translate complex data into actionable strategies and delivering persuasive presentations
- Detail-oriented with a proven track record of delivering high-quality results
- Tech and web-savvy with the ability to learn quickly and independently
- Resourceful self-starter, comfortable working in a fast-paced environment and managing multiple projects simultaneously
- Impeccable quality assurance skills and organizational proficiency
- Effective communicator with strong interpersonal skills
Compensation and Benefits :
- Health, dental, and vision coverage
- 401k company match plan
- Paid sick, personal, and vacation time
Greenworks Tools is an Equal Employment Opportunity (EEO) employer, and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.
Email Marketing Specialist
We are seeking a Senior Email Specialist proficient in Salesforce Marketing Cloud to play a pivotal role in our Consumer and Commercial marketing teams. Develop and implement advanced email marketing strategies emphasizing personalized customer retention and engagement using Salesforce Marketing Clo...
Product Marketing Manager (Consumer Goods)
We are looking for an experienced and driven Product Marketing Manager to champion key product lines within our consumer packaged goods portfolio, specifically for Home Depot. Partner with Marketing Research to conduct trend analysis and identify consumer insights that drive product line growth and ...
Growth Marketing/Revenue Optimization Senior Associate
A successful candidate has a strong analytical and growth marketing background, has the desire to carve their own path and drive their own success with significant autonomy. Optimize monetization in-funnel, leveraging analytics, marketing, and product skills to find the right product for the appropr...
Marketing Specialist - Corporate
As a Marketing Specialist, you will be responsible for developing and executing marketing strategies to promote our corporate brand, company divisions, services and products. Position: Marketing Specialist - B2B. We are seeking a highly motivated and experienced B2B Marketing Specialist dedicated to...
Marketing Communications Associate
The ideal candidate will play a part in managing the team's public image, executing marketing and partner-related communication plans, and serve as a liaison between the team and the media. Implement comprehensive PR strategies in collaboration with other communications team members to enhance t...
Marketing Manager
NuBlue is actively looking for a High-Level Marketing Manager to take charge and elevate our team to the next phase of our consistent growth. The ideal candidate will be required to have experience in a wide range of marketing functions, including digital marketing, content creation, campaign manage...
Sales And Marketing Specialist
Develop compelling product presentations and marketing materials to effectively showcase product features and benefits. Collaborate with the marketing team to create targeted promotional campaigns and in-store activations. Bachelor's degree in business, marketing, or a related field. ...
Brand Marketing Manager
Job Title: Brand Marketing Manager. Develop and implement marketing strategies to drive growth on a hyper local level through – strategic marketing plans including paid media, organic social, local advertising, community, PR, and brand awareness. We are looking for a local brand marketing guru that ...
Associate CRM Marketing Developer
This role works in partnership across the Marketing Experience team to understand strategy as it relates to the Salesforce Marketing Cloud ecosystem and other enabling functions. The Associate CRM Marketing Developer will act as a Salesforce Administrator, interfacing with a variety of business part...
Digital Marketing Coordinator
ESSENTIAL DUTIES AND RESPONSIBILITES The role will be responsible for developing engaging content and assist in managing our social media presence to build brand awareness Work closely with the Marketing Manager to synchronize brand messaging and timing across digital marketing levers including SMS,...