Director - Marketing

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Why Bally's?

Bally's Corporation is one of the world's leading entertainment companies, with millions of players across digital gaming platforms and traditional casino venues.

Recognized for innovation, energy, and dedication to creating thrilling gaming experiences, we were born to entertain.

A career with Bally's means starting on a path to endless possibilities. Our growing business is searching for service-minded individuals looking for a place to build and grow, excel, and truly make a difference.

So, if you want to be challenged in an exciting and fast-paced environment, this is the place for you!

The Role :

As the Director of Marketing, you will assist in defining and implementing strategies and tactics that support Bally’s mission.

Responsibilities :

• Foster an environment that embodies Bally’s Born to Entertain philosophy by creating a fun-filled, entertaining atmosphere.
• Enthusiastically promote Bally’s customer-centric culture of offering superior guest service and actively building long-lasting guest relations.
• Establish, implement, and enforce policies and procedures in accordance with regulatory requirements, Company initiatives, and organizational goals.
• Perform high-level strategic planning functions and tactics for the casino’s Marketing program.
• Coordinate and implement day-to-day marketing initiatives, including promotions, events, rewards, entertainment, development of rules, and marketing collateral.
• Receive and review complimentary requests from customers and obtain appropriate approval.
• Administer and oversee activities of player development initiatives, including goal monitoring, call plan, sales tactics / promotions, and customer feedback.
• Develop and implement a database records tracking system for target customers.
• Lead in developing and managing the departmental budget, including capital expenditures, and help guide department-level managers in budget process and management.
• Maintain strict confidentiality relative to financial information, operating systems, company policies and procedures, marketing plans, and team member and guest information.
• Select, train, and develop team members through education, training, coaching, and corrective action.
• Provide ad hoc reporting.
• Perform the duties and responsibilities associated with the Missouri Gaming Board Statewide Voluntary Self-Exclusion Program.

Qualifications :

• Seven years of experience in progressively managerial casino marketing roles.
• Four-year degree in marketing, or in lieu of a degree, a combination of education and experience.
• Extensive knowledge of casino player services and casino marketing needs.
• Must have excellent communication and interpersonal skills.
• Must be able to obtain an Occupational license issued by the Missouri Gaming Board.

What's in it for you :

• Competitive Salary with annual performance reviews.
• Comprehensive health coverage plan that includes medical, dental, and vision.
• 401(K) / Company Match.
• Employee Stock Purchase Plan.
• Access Perks and Childcare discounts.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.

Duties, responsibilities, and activities may change at any time with or without notice.

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