Director, Media Planning

Company Description

Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world.

Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world.

With over 12,000 experts in over 100 countries. Carat is a dentsu company and delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.

Job Description

We are looking to add a Director, Media Planning to our Detroit Carat team. You will join a supportive team and work with a client that sees us as a true partner.

You and your team will support one of our largest clients.

You will serve in an important leadership role. You will report directly into the SVP Client Solutions and Planning. You will also get to demonstrate your working knowledge of the media space (Traditional and Digital media preferred) and available media research and systems.

You will help manage the daily tasks by assuring focus on important client goals and communicating appropriate resource needs to meet ongoing client goals.

Responsibilities :

• Understanding of all media channels and experience coordinating across multiple media disciplines with a heavy focus on TV / CTV / Social / Digital
• 5+ years of experience with upper funnel media awareness campaigns
• Coordinate with creative agencies on creative assets and accounts needs
• Coordinate with multi-channel teams to design modern, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)
• Comfort overseeing and communicating directly with clients on questions and media plans
• Help evaluate timelines and manage daily deliverables
• Experience w / analyzing competitive landscapes, pulling reports using agency tools and compiling insights
• Manage a large Media Budget and Flowchart
• Guide media channel selection and forward think on new opportunities

Qualifications

• 5+ years of total experience in a large agency setting
• 5+ years of media planning and buying experience in the TV, CTV, Social and digital landscape
• 5+ years of experience with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools
• 3+ years of experience of leading multiple levels of direct reports in a large agency setting
• Understanding of planning sponsorship campaigns on a national level
• Experience promoting collaborative relationships with other teams
• Comfortable working with budgets / numbers and an understanding of mathematical concepts

LI-JK1 #LI-Hybrid

Additional Information

The anticipated salary range for this position is $94,000-$152,000. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law.

A range of medical, dental, vision, 401(k) matching, paid time off, and / or other benefits also are available. For more information regarding dentsu benefits, please visit Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and / or certain state or local laws.

A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company.

Please contact if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.

Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more :

We are champions for meaningful progress and we strive to be a force for good for our people, for our clients, for the industry and for our society.

We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment.

Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and / or certain state or local laws.

A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company.

Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.