Summary
The Social Media Manager will develop and execute strategies to create and maintain brand promotions, company information, and marketing campaigns across several social media networks for the purpose of driving traffic, engagement, activation and conversions for The IIA.
These initiatives are designed to deliver on best practices and continuous optimization for social media, site traffic and overall consumer engagement as well as the digital voice of the brand.
Essential Duties and Responsibilities
- Contributes to overall marketing strategy by leveraging social media to identify and acquire new customers.
- Obtains market share by developing social media plans and programs for products and directing promotional support.
- Drives development and business integration of social media content calendar and posting schedules.
- Develops new approaches for market development, acquiring and analyzing data and other secondary research sources consulting with internal and external sources.
- Maintains online relations with members and customers by organizing and developing specific customer-related programs.
- Monitor, test, and improve performance across each social media channel and email program, providing actionable recommendations to maximize KPIs.
- Partner with business units to identifyprogram and campaign strategy, objectives, goals, KPIs, and tactics.
- Oversees launch and implementation of new and emerging social platforms.
- Other duties as assigned.
There are no supervisory responsibilities for this role.
Qualifications
Candidates with exemplary experience in key areas that may not meet 100% of the requirements are encouraged to apply. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
Education and / or Skills :
- A bachelor's degree in marketing, Communications, Business or related discipline.
- Must have 3 5 years of marketing experience with at least 3 years of experience in digital marketing and / or project management.
- Deep familiarity of social media platforms including but not limited to : LinkedIn, Facebook, YouTube, Instagram, X, TikTok and Reddit.
- Knowledge of best practices in online and social media marketing with proven experience in delivering qualified engagement, traffic, conversion, and revenue.
- Strong understanding of digital analytics, and the ability to generate, analyze, and interpret data.
- Experience with social marketing and digital / CRM automation systems such as Hootsuite, Sprout Social, Sprinklr, HubSpot, Brandwatch.
Experience with ClickDimensions and / or Microsoft Dynamics a plus.Experience with digital analysis and marketing solutions such as Adobe Marketing Cloud and / or Google Analytics, Google AdWords, Facebook custom audiences, etc. also a plus.
- Ability to work cross-functionally with multiple teams including product marketing, marketing communications, design, web development, IT, sales, field marketing, etc.
- Ability to manage multiple projects and prioritize effectively in a fast-paced, deadline-driven environment.
- Strong analytical skills and data-driven thinking.
- Up to date with the latest trends and best practices in online and social marketing and measurement.
Reasoning Ability
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Computer Skills
Intermediate or higher ability to work in a computerized environment with knowledge of Microsoft Office products. Web-related computer skills listed above.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand, walk and sit.
Specific vision abilities required by this job include close vision, distance vision and color vision.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
This position will require work in our Headquarters office in Lake Mary, FL 40% of the time.
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