About Athena
Athena is a marketing consultancy where great ideas take flight. With a blend of strategic thinking, creative vision, and hands-on execution, we partner with organizations looking to transform their presence, reputation, and performance.
For over ten years, we’ve delivered business insights, marketing strategies, and brand activations for leading organizations in industries ranging from telecommunications to major league sports.
Our people make Athena, Athena. They’re what help set us apart from traditional ad agencies and consultancies. As a 2024 Philadelphia Inquirer Top Workplace, we take pride in fostering a work environment where passion meets excellence.
Our people are solutions-oriented individuals who eagerly roll up their sleeves to make work that works while sharing a couple of laughs along the way.
About the Position
The Marketing and Brand Strategy Director specializes in managing holistic marketing strategies and 360 campaign management.
A successful candidate has passion for problem-solving, managing change, and strong organizational and management skills.
This individual also has experience in collaborating with internal communications and PR teams, management of executing client needs and day-to-day account management.
We work in a spirited, fast-paced, and ever-changing environment and we’re looking for someone who can hit the ground running and thrive in this setting.
Requirements
What you’ll be responsible for :
- Strategize and manage the execution of 360 Campaigns
- Work with client stakeholders to develop overarching and specific marketing strategies to build visibility and drive sales
- Facilitation of leadership / stakeholder approvals of marketing strategy, content, and deliverables
- Understanding of executing and analyzing metrics for digital, social and email campaigns
- Understanding of general functionality of CRM and marketing tool systems to drive strong client solutions
- Drive executive strategy sessions with client stakeholders ( messaging architecture exercises, comprehensive engagement strategies, etc.)
- Creation of executive strategy presentations and campaign post-mortems
- Utilizing prior experience and skills to develop a plan for the execution of the ideas
- Overseeing internal and external stakeholders across a variety of disciplines to ensure successful marketing outcomes
- Understanding of campaign metrics of success to drive strategic recommendations
- Creating weekly, monthly, and quarterly integrated performance reporting
- Supporting audience identification for targeting purposes
- Working with creative and editorial teams to deliver high performance deliverables for clients
- Tracking KPIs and ensuring campaign performances remain aligned with client objectives
The skills and experience you should have :
- Proven track record of building brand strategies
- Excellent writing skills
- Experience working with and presenting to clients
- Outstanding leadership and organizational skills
- Proficiency in developing efficient strategies and tactics
- Strong multi-tasker able to oversee many different tasks while collaborating with a wide range of teams
- Excellent communication skills and detailed oriented
- Ability to work well with internal and external stakeholders
Requirements and preferred skills :
- Bachelor's degree from a four-year college or university in Marketing, Business Intelligence, or similar Field
- 10+ years of professional marketing experience
- Experience managing a team
- Experience using time tracking and expense management software
- Experience working in the Microsoft Suite and any project management software / tools
- Previous experience in an agency or consulting firm is preferred
Benefits
- Medical / Dental benefits including of 1K Health Reimbursement Account
- Matching 401K
- Generous PTO policy
- Substantial Parental Leave Policy
- Hybrid Work Environment (3-4 days on-site in Philadelphia, PA)
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