Product Marketing Manager

EverPass Media is redefining the role of TVs in businesses by blending exclusive top-tier sports and entertainment with unmatched marketing innovation.

With a focus on premium content like NFL Sunday Ticket, smart promotions, and seamless partnerships, we offer a cloud-based platform that combines ease of use with advanced functionality and reliability.

We're empowering business owners to control their content like never before, ensuring their screens are more than just TVs they're key to engaging, entertaining, and understanding their customers to help drive business results.

We are poised to leverage our strong leadership, innovative technology, and strategic partnerships to become the go-to destination for on-premise entertainment and marketing.

The following information provides an overview of the skills, qualities, and qualifications needed for this role.

Position Overview :

The Product Marketing Manager role at EverPass Media will report to the Marketing Director and lead product marketing initiatives for our sports media content.

As a Product Marketing Manager, you will play a crucial role in driving the success of our cutting-edge solutions in the commercial distribution of live sports and entertainment content.

You will be responsible for developing and executing marketing strategies that effectively position our products, drive engagement, and support business growth.

Leveraging your knowledge of multi-channel marketing, interpersonal project management skills, you will be responsible for delivering impactful campaigns.

We are looking for a determined self-starter who is a creative problem solver, deals with complex challenges and ambiguity effectively, and will contribute to the strong team culture we are building at EverPass Media.

Key Responsibilities :

• Product Positioning : Define and communicate the unique value proposition of our content distribution solutions to both internal teams and external stakeholders, leveraging your knowledge of the sports and content media landscape.
• Marketing Strategy : Develop and execute comprehensive product marketing strategies, ensuring alignment with business objectives.

Seek and test new media and partnership opportunities for relevant consumer audiences.

• Collateral Development : Create compelling marketing collateral and materials to support product promotion, including sales materials, partner kits, and presentations.
• Campaign Management : Plan and execute targeted marketing campaigns across various channels, optimizing for reach, engagement, and ROI, with a keen analytical eye.
• Stakeholder Engagement : Foster strong relationships with content partners and key stakeholders, gathering insights and incorporating feedback into marketing strategies, driven by your passion for the industry.
• Project Oversight : Manage ongoing initiatives, ensuring accountability, adherence to timelines, and budget constraints.

Own campaign and line of business budgets and forecasting on a monthly basis.

Cross-functional Collaboration : Collaborate closely with cross-functional teams, including operations, sales, and product development, to align marketing efforts with overall business objectives.

Requirements :

• Bachelor's degree in marketing, business administration, or a related field.
• 7+ years of experience in marketing roles, demonstrating a strong analytical mindset and passion for the sports and content media landscape.
• Exceptional communication and interpersonal abilities for building and maintaining relationships with internal and external stakeholders.
• Creative thinker with the ability to devise innovative marketing strategies and solutions.
• Proficiency in data analysis tools to measure campaign performance and identify areas for improvement.
• Strong business and financial acumen, critical thinking, and problem-solving skills.
• Proficient in Microsoft products including Excel, PowerPoint, Word, and Outlook.
• Self-motivated and proactive, able to work independently and thrive in a fast-paced startup environment.

Expected Compensation : The anticipated base salary range for a new hire into this position is $110,000 - $150,000. In compliance with local law, the range above reflects the current hiring range for this position.

EverPass takes into consideration the qualifications, skills, and experience of the candidate, expected quality and quantity of work, and internal pay alignment when determining the salary level for potential new employees.

EverPass expects to hire for this position at the mid-range salary, with the possibility of considering a higher salary only in rare cases when EverPass determines an external candidate possesses exceptional qualifications significantly exceeding the job requirements.

About Us :

EverPass Media is a comprehensive media platform dedicated to commercial businesses, that aggregates, distributes, and enables streaming of live sports and entertainment content, and offers a wide array of consumer engagement and performance marketing tools for bars, restaurants, hotels, and other commercial venues.

Launched initially as the exclusive distributor of NFL Sunday Ticket to commercial establishments in the United States, EverPass partners with rightsholders, distribution partners, and business owners to unlock greater access to premium live events and drive business growth.

EverPass was founded in 2023 in partnership with RedBird Capital Partners and 32 Equity, the strategic investment arm of the National Football League.

TKO Group Holdings, parent company of UFC and WWE, joined as an investor in 2024.

Benefits and Perks :

• Competitive Compensation
• Medical, dental, vision, life, and short-term disability insurance
• Professional Development Programs
• Access to senior management and mentoring opportunities
• Employee Recognition Program
• Unlimited PTO
• Mental Health and Recharge Days
• 401k Match
• Pre-tax Transportation
• Employee Assistance Program
• Type of work : Hybrid
• Virtual Social Events including : Team Wins and Highlights from the Month, Cultural and Diversity Spotlights, and Happy Hours

This is a chance for you to join a challenging and inspiring environment where you will have the possibility to make a daily impact.

Every day you will work alongside helpful and down-to-earth colleagues who are dedicated and ambitious. Together we create an innovative environment that drives EverPass forward.

If you are the right person for the role you will be part of a fantastic journey in a dynamic, high-growth business.

We look forward to your application.

EverPass is an equal opportunity workplace and an affirmative-action employer.

We are always committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Discrimination is not welcome on the basis of any other status protected by the laws or regulations in the locations where we work.

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