Strategic Marketing – B2B Senior Manager

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose : Bringing our heart to every moment of your health.

This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand with heart at its center our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Our Customer Success and Growth Organization is at the heart of our customer experiences as we have a unique focus on defining meaningful moments for those we serve.

Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences.

You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborative and agile environment.

Position Overview

The Strategic Marketing B2B Senior Manager will support B2B intake and internal client engagement, asset development / execution and programs for down-market Commercial group health plan segments.

This marketer works with segment COEs, local marketers and product marketers to ensure integrated marketing plan and communications are strategically aligned and position Aetna as a competitive, differentiated carrier in broker facing and plan sponsor-facing communications.

This marketer will be relied upon to develop marketing plans and create and execute marketing communications that align to business strategies and ensure compliance.

In this role, you will :

• Develop messaging strategies and execute marketing communications to support key business priorities of down-market segments (MM / SG / PLS / PEO) that can be leveraged nationally as well as adapted for regional needs.
• Ensure Aetna is on track in delivering marketing communication support for key launches, integrating closely with the business leaders in the Commercial Markets organization, Commercial Product and Product Marketing.
• Identify opportunities for improving effectiveness and efficiency of work processes and quality of communications across channels, as well as innovating to find more modern ways of delivering marketing communications to B2B target audiences.

Required Qualifications :

• 7+ years of B2B marketing and marketing communications experience.
• 7+ years of developing messaging strategies and executing communications plans across channels.

Preferred Qualifications :

• Experience preferably at a complex healthcare organization focused on the healthcare provider audience.
• Experience collaborating with both business partners and marketing teams / leaders.
• Strong health care industry and business knowledge.
• Strong interpersonal skills and consultation ability.

Education :

Have you got what it takes to succeed The following information should be read carefully by all candidates.

Bachelor’s Degree or equivalent (HS Diploma + 4 years of relevant experience) required.

Pay Range :

The typical pay range for this role is : $79,200.00 - $174,200.00.

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.

The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.

This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

This position also includes an award target in the company’s equity award program.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.

The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.

The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits.

CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.

As for time off, Company employees enjoy Paid Time Off ( PTO ) or vacation pay, as well as paid holidays throughout the calendar year.

Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

For more detailed information on available benefits, please visit jobs.CVSHealth.com / benefits.

We anticipate the application window for this opening will close on : 04 / 05 / 2024.

CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment.

Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions.

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