Summary :
We're on the hunt for a Technology Marketing Content Specialist / Strategist to enhance our vibrant marketing communications / creative team.
This crucial position requires crafting high-impact content that connects with our tech-savvy audience, aligns with our brand as a leading technology distributor, and meets our strategic goals.
Your role will not only refine our brand's voice but also strategically captivate our potential partners and clients, solidifying our organization as innovators in the tech distribution field.
Responsibilities :
Content Creation : Formulate and implement a unified and comprehensive content strategy and communication / editorial calendar and create, edit, and optimize for a variety of content types for multiple platforms, including web, blog, podcasts, ebooks, video, social media, and email campaigns, with a focus on tech trends and solutions.
Conduct interviews with industry experts, thought leaders, internal stakeholders, clients to gather insights and create engaging content.
Appear on camera for videos, webinars and other multimedia content representing the company professionally and confidently.
- Audience Engagement : Produce engaging tech-oriented copy that addresses our audience's specific needs, using technical and industry terminology effectively to showcase our expertise and leadership in the technology sector.
- Strategic Planning : Work alongside various teams to align content and with overarching business aims, marketing tactics, and campaign goals, particularly in the tech landscape.
- Performance Analysis : Evaluate content performance through metrics to measure impact and refine strategies for greater reach and engagement within the tech community including SEO best practices to improve content visibility and drive organic traffic.
- Market Research : Keep up with technological advancements, competitive moves, and market shifts to guide content direction and strategy.
- Brand Advocacy : Guarantee all content mirrors our tech-focused brand voice and ethos, crafting a narrative that emphasizes our commitment to fostering partnerships and collective advancement.
Requirements :
- Bachelors Degree in Marketing, Communications, Technology, or a related field in addition to 2+ years of experience or overall relevant experience.
- Demonstrated expertise in content creation, marketing, and strategy, with a strong preference for experience in the technology or tech distribution sector.
- Exceptional writing, editing, and communication skills, capable of tailoring content to tech-savvy audiences across multiple mediums.
- Ability to translate complex technical concepts into engaging and accessible content.
- Comfortable conducting interviews and being on camera for videos, webinars or at events.
- Proficient in utilizing analytics tools to evaluate content impact and drive strategy decisions.
- Experience with marketing automation tools.
Why Should You Apply?
- Opportunities for growth and development
- Great benefits
- Competitive industry pay
- Excellent Work / Life Balance
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