Senior Manager, Growth

About Us :

Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.

4 trillion fashion industry by inspiring women with a more joyful, sustainable, and financially-savvy way to feel their best every day.

As the ultimate destination for circular fashion, the brand now offers infinite access points to its shared closet via a fully customizable subscription to fashion, one-time rental, or ownership.

In addition, RTR offers designer apparel, accessories, and home decor from 700+ brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation.

A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.

About the Job :

We are seeking a talented and experienced Senior Manager to join our Growth team. This position will play a crucial role in driving RTR’s customer acquisition & topline growth efforts and requires a blend of strategic thinking, data-driven decision-making, and hands-on execution.

The ideal candidate will have extensive experience in digital marketing, conversion rate optimization, analytics, and a proven track record of driving growth in consumer businesses and working with Product and Engineering teams.

What you’ll do :

• Growth Strategy Development : Design and implement comprehensive growth strategies that drive user acquisition, increase customer engagement, and maximize retention.
• Digital Marketing Leadership : Oversee and optimize digital marketing efforts across various channels, including search engine marketing and social media.
• Conversion Rate Optimization (CRO) : Lead CRO initiatives by conducting A / B testing, analyzing user behavior, and implementing data-driven improvements to enhance website and funnel performance.
• Customer-Centric Approach : Develop strategies with a deep understanding of customer needs and preferences. Utilize customer insights to tailor marketing initiatives and improve the overall customer experience.
• Data Analysis : Analyze key performance metrics and customer data to identify growth opportunities, trends, and areas for optimization.
• Campaign Management and Media Planning : Plan, execute, and monitor multi-channel marketing campaigns to ensure alignment with growth objectives and business goals.
• Cross-Functional Collaboration : Collaborate with Brand, Product, Inventory, and CX teams to ensure cohesive growth strategies and alignment with broader business objectives.
• Performance Tracking : Regularly monitor and report on growth and conversion metrics. Evaluate campaign performance and adjust strategies to achieve targets and improve ROI.
• Innovation and Best Practices : Stay informed about industry trends, emerging technologies, and best practices in digital marketing and CRO to continuously innovate and improve strategies.

About you :

• You hold a Bachelor's degree in marketing, business, data science or a related field. Advanced degrees or relevant certifications are a plus.
• You have 7+ years of experience in digital marketing and growth roles, with a strong background in conversion rate optimization and a proven track record of driving growth in consumer businesses.
• You have demonstrated experience in managing and working with marketing agencies.
• You have deep expertise in digital marketing strategies, platforms and tools, including SEM and social media platforms, GA, Looker and third-party attribution tools.
• You have strong analytical skills with the ability to interpret complex data and make data-driven decisions.
• You’ve proven your experience with conversion rate optimization techniques and tools, incl. A / B testing.
• You have a customer-focused mindset with a thorough understanding of consumer behavior and preferences.
• You are an excellent communicator with interpersonal skills and the ability to collaborate effectively across teams and levels of the organization.
• You are detail-oriented with a high level of accuracy and organization.
• You’re an excellent project manager with the skills and ability to handle multiple priorities in a fast-paced environment.
• You have a passion for data-driven marketing and a desire to continuously learn and improve.

Benefits :

At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth.

Our inclusive benefits include :

• Paid Time Off including vacation, paid bereavement, and family sick leave.
• Universal Paid Parental Leave for both parents + flexible return to work program.
• Paid Sabbatical after 5 years of continuous service.
• Exclusive employee subscription and rental discounts.
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment.
• 401k match.
• Company wide events and outings.
• Office centric work - corporate employees have the option to work remotely on Fridays.

Rent the Runway is an equal opportunity employer. We prohibit discrimination against any applicant or employee based on any legally-recognized basis.

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