Technology Strategy Consultant Analyst

Company Description

Merkle is a data-driven, technology-enabled, global performance marketing agency with a 32-year track record of assisting the world's top brands in crafting personalized experiences at every phase of the customer life cycle.

Fortune 1,000 companies and leading nonprofit organizations have collaborated with us to develop and optimize the value of their customer portfolios.

Job Description

As our Technology Strategy Consultant Analyst you will work remotely and report into the Technology Strategy Manager, while partnering with other senior leaders on each project.

You will be called to master our frameworks and develop a deep understanding of how the entire marketing technology stack comes together to enable our client’s vision.

You will have the opportunity to work across industries with subject matter experts and thought leadership that will come together in sound consulting deliverables informing planning, key decisions and technical implementations.

Responsibilities

• Provide expertise, vendor knowledge, and industry best practices across digital technology components including : Identity Resolution, Data Management and Architecture, Analytics / Measurement & Reporting, Artificial Intelligence and Modeling, Audience Management, Testing and Optimization, Content Management and Delivery, Channel Personalization, Demand Generation, and AdTech.
• Build relationships and manage client expectations by facilitating and driving client meetings and discussions
• Manage daily delivery efforts partnering with senior team members.
• Participate in discovery meetings with clients, new partners, vendors or subject matter experts taking thorough notes, gathering documentation and identifying follow-ups.
• Partner with the project principal in developing recommendations for how to best leverage information and technology to drive programs across all channels and media
• Leverage existing frameworks and gather key assets and materials
• Develop materials to illustrate and educate teams on how CX technology components work together to support evolved customer experiences.

Qualifications

• Minimum 2 years experience in consulting within technology or marketingOR 2+ years of experience working in a digital agency operating marketing technology in a specific field
• Working knowledge of Customer Relationship Marketing (CRM) technical concepts and tools including relational databases, customer data integration, analytic modeling, campaign management and business intelligence systems.
• Proficiency with MS Word, Powerpoint, Excel, Lucidchart, Miro and Vizio
• Bachelor's degree from an accredited college / university

Travel required for clients up to 25%

Additional Information

The anticipated salary range for this position is $62,500 - $104,500 per year.

Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law.

A range of medical, dental, vision, 401(k) matching, paid time off, and / or other benefits also are available. For more information regarding dentsu benefits, please .

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About dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.

Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

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We are champions for meaningful progress and we strive to be a force for good for our people, for our clients, for the industry and for our society.

We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment.

Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and / or certain state or local laws.

A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company.

Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.