Job Description
The Programmatic Media Planner is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation.
This role is also responsible for identifying and implementing optimizations as approved by senior team members and clients.
They provide input in the construction of client decks and status documentation.
Responsibilities :
Execute, manage, and optimize programmatic media campaigns and programs for agency clients (e.g. auction / exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
Maintain and organize campaign-specific materials in team’s shared document repository
Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Assist in the development of client-facing campaign performance reports
Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
Traffic campaign tags into ad exchange environments (i.e. The Trade Desk & DV360)
Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
Provide monthly auditing reports to Agency partners & actualize bill / pay systems when applicable
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
Media Planner (Programmatic)
The Programmatic Media Planner is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. Execute, manage, and optimize programmatic media campaigns and programs for agency clients (e. Demon...
Media Planner (Programmatic)
The Programmatic Media Planner is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. Execute, manage, and optimize programmatic media campaigns and programs for agency clients (e. Demon...
Media Planner (Programmatic)
The Programmatic Media Planner is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. Execute, manage, and optimize programmatic media campaigns and programs for agency clients (e. Demon...
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