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Senior Digital Media Planner

Senior Digital Media Planner

VirtualVocationsLafayette, Louisiana, United States
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A company is looking for a Senior Digital Media Planner to develop and execute innovative, data-driven media strategies that deliver measurable results for clients.

Key Responsibilities

Lead the development of integrated digital media strategies across various channels

Collaborate with cross-functional teams to align media plans with campaign objectives

Oversee campaign execution, optimization, and reporting to meet client KPIs

Required Qualifications

2-6+ years of experience in digital media planning and buying within an agency environment

Experience with both B2B and B2C clients

Proven expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic DSPs

Understanding of digital analytics platforms such as Google Analytics

Experience mentoring or overseeing junior media staff is a plus

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Senior Media Planner • Lafayette, Louisiana, United States

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