Annual Giving Specialist

Annual Giving Specialist-33026University Staff

Description

University of Colorado Anschutz Medical Campus

Department : Office of Advancement

Job Title : Annual Giving Specialist

Position : #00750092 Requisition : #33026

Job Summary : Position Emphasis :

Position Emphasis :

This Annual Giving Specialistposition will be responsible for the project management of direct response fundraising programs, including direct mail, online efforts, acquisition, retention, cultivation;

telemarketing. This position will work closely with various teams to ensure a cohesive benefactor experience. This position will be part of the Philanthropic Growth program to educate, inspire and partner with patients, alumni and community members who give to CU Anschutz.

Supervision Received : Reports to the Lead Strategist Philanthropic Growth

Supervision Exercised : No direct reports.

Examples of Work Performed :

Project management : 50% time

Project management of direct response fundraising programs, including direct mail, online efforts, acquisition, retention, cultivation;

telemarketing. Requests and manipulates data to provide lists, segments, analysis, and reports to support identified campus objectives and needsAudits giving data and prospect data to ensure accuracy, standardization, and accessibility, including identifying and isolating data anomalies, alerting appropriate staff, and following up to ensure effective resolution.

Manages multiple external vendors supporting direct response strategies (direct mail, list services, telemarketing, etc.).

Track the performance of appeals. Make recommendations to improve performance and resource efficiency.

Collaboration : 30% Time

Collaborates regularly with Communications, Hospital Relations, Benefactor Relations, Alumni Relations, Gift Processing, Data Insights, and Prospect Research to ensure a cohesive benefactor experience.

Develops, maintains, and regularly distributes a comprehensive calendar of fundraising marketing solicitations. Partners with campus units to educate on best practices for direct marketing fundraising across CU Anschutz.

Provides regular reports on the outcomes of fundraising efforts.

Analytics : 20% Time

Determines Key Performance Indicators for audience segments with the Lead Strategist for Philanthropic Growth Collaborates closely with business intelligence, analytics, and research efforts to identify segments that will best achieve campus objectives while operating within resource limits.

Supports data analysis, partnering with internal data analytics teams and participates in benchmarking with other academic medical centers.

Pursues data-specific marketing efforts that benefit CU Anschutz, such as integrating new technologies, improving data quality, supporting appeal code policies and procedures, enhancing recurring gift functionality, etc.

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