Brand Activation Director

Introduction

Please ensure you read the below overview and requirements for this employment opportunity completely.

Do you want to join an organization that invests in you as a Brand Activation Director? At HCA, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

Benefits

At HCA, we want to ensure your needs are met. We offer eligible colleagues an attractive benefit package that includes medical, wellbeing, dental and vision benefits along with some unique benefits including :

• Medical, Dental, Vision, Life Insurance and Flexible Spending
• Paid Time Off (PTO) and Personal Leave
• 401K (100% annual match - 3% to 9% of pay based on years of service)
• Academic Assistance and Reimbursements for Tuition and Student Loans
• Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc.
• Home, Auto, and Pet Insurance
• Employee Stock Purchase Program (ESPP)
• Short Term & Long Term Disability coverage
• Adoption Assistance
• Legal Benefits and lots more!

You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference.

We are looking for a dedicated Brand Activation Director like you to be a part of our team.

Job Summary and Qualifications

The Brand Activation Director reports to the Assistant Vice President of Brand Activation. In partnership with AVP of Brand Activation and other members of the enterprise Brand Marketing teams, s / he directs the development and oversight of brand marketing strategies and programs across the enterprise.

S / he develops, leads and manages insight-driven and audience-focused brand marketing campaigns that support key business objectives.

S / he develops and manages enterprise partnerships, scalable tools and resources, application of research and insights, and reporting to facilitate development of high impact, scalable brand marketing strategies.

This position requires unique competencies, including large-scale systems thinking, advanced business acumen, and inherently collaborative personality.

S / he must be adept at navigating complex organizations with matrix reporting relationships, connecting and building trust among multiple stakeholders, as well as adapting to dynamic environments.

An understanding of HCA Healthcare, the healthcare industry, strategic planning, marketing, and business analysis is valuable to this role.

What you will do in this role :

Strategic Planning & Research / Insights Leadership :

• Lead creation of scalable brand marketing strategies that include B2C, B2B, and operational components.
• Lead discovery efforts to identify opportunities, quantify business impact, and provide solution recommendations for new initiatives.
• Oversee development of initiative business cases and proposals that include background analysis, strategy definition, project approach, resourcing, budgeting, and timing.
• Utilize research and insights to guide strategy and identify areas of need for further research and analysis.

Brand Marketing Initiative Leadership & Collaboration :

• Provide leadership and direction of brand marketing initiatives and enterprise deployments of these initiatives.
• Support Marketing & Corporate Affairs leaders by providing recommendations around opportunities for enhancing plans based on research and insights, enterprise priorities and best practices.
• Act as a resource for Marketing leaders, consulting on brand marketing initiatives and sharing best practices across Groups and Divisions.
• Facilitate decision-making that is required for progress on projects and programs.
• Develop collaborative relationships with key stakeholders to identify opportunities for Marketing & Corporate Affairs to align with key business priorities.
• Build and maintain excellent relationships through high quality, engaged service to all of key internal and external stakeholders.
• Work in partnership with Marketing & Corporate Affairs teams as well as other business area teams across the organization to align brand marketing strategies with strategic growth priorities, policies and procedures of HCA Healthcare.

Marketing & Corporate Affairs Initiative Implementation :

• Work closely with Marketing & Corporate Affairs leaders, project management team members, marketing colleagues and external agencies to ensure successful implementation of initiatives, programs and projects.
• Assemble models, frameworks, tools and resources to successfully deploy brand marketing initiatives.
• Demonstrate a commitment to learning and evaluation. Work closely with stakeholders to track key performance indicators and evaluate outcomes related to brand marketing plan execution, target audience impact and achievement of business goals.
• Manage agencies, vendors and external partners as related to execution of brand marketing Initiatives.
• Support in determining appropriate reporting metrics to clearly articulate successes and identify opportunities to optimize and change strategies.
• Identify current and future risks to initiatives, develop recommendations for mitigation strategies and work proactively with leadership to mitigate.
• Provide analysis of initiatives, critical evaluation of progress against business goals and define recommendations for optimization or further evaluation / investment.

Brand Marketing Strategy and Operations Team Management :

• Oversight of activities of brand marketing managers, marketing staff, project managers and external vendors.
• Identify regular developmental opportunities for team members.
• Partner with indirect leaders to ensure betterment of broader team skill sets.
• Provide coaching, mentoring and developmental feedback to team members (direct and indirect).

Additional Core Responsibilities :

• Serve as advisor and thought leader to internal business units on brand marketing strategy, business impact and opportunity identification and assessment.
• Become a go-to source for marketing resources and information by taking a leadership role in sharing best practices and enterprise knowledge of team members, skills, capabilities and tools.
• Building and maintaining relationships with enterprise leadership, key business sponsors and vendors.

What qualifications you will need :

• Bachelor’s degree required
• Master’s degree preferred
• 7+ years of relevant work experience
• 3+ years of management experience
• Communication Seeks first to understand, then to be understood. Exhibits excellent communication skills, both written and verbal, for a variety of internal and external audiences.

Ability to communicate with multiple stakeholders and exhibit sensitivity to politics among departments, organizations and partners.

• Leadership Displays leadership skills including consensus building. Very strong strategic, analytical, communication, negotiation and general business skills required.
• Strategic Orientation Capable of seeing the broader picture of multi-faceted systems while thinking tactically at the operational level to identify multiple points of leverage in a system for change.
• Collaboration Willing and able to work with others, including building relationships, offering and gathering timely and honest feedback and working with people who think differently.
• Planning Begins with the end in mind; defines the desired outcomes of projects. Works in a timely manner; prioritizes work according to goals.
• Problem Solving Works proactively with other departments; willing to do what it takes to accomplish team and individual goals; displays a can-do attitude.
• Curiosity & Learning Demonstrates openness to learning, asking tough questions and gathering many perspectives in order to navigate complex systems and adapt frequently.
• High enthusiasm, creativity and desire to work on an innovative team. Ability to function both independently and as a team member in a fast-paced environment.
• Maintains a professional approach to confidential information. Must be sensitive to political, cultural and legal issues affecting healthcare operations.

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