Company Description
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe Euronext Paris FR0000130577, CAC 40 . PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge.
PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Job Description
The role of Director, Local Tactical Planning is to oversee local media tactical plan development and execution for assigned clients, leveraging experience, knowledge and skills to push fresh thinking to address client, agency, and team while steering the outputs and development of the team.
You will report to Senior Vice President, Local Investment
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Role Objectives
- Develop strong client relationships as a key local strategic and business partner
- Gain a deep, holistic and evolving understanding of our client's business objectives, challenges, threats and opportunities - including forward looking awareness of emerging competitive threats
- Developing a deep understanding of our clients' customers' wants, needs, and behaviors across the full customer journey (awareness >
trial >
continuation)
- Guide the tactical direction in relation to our clients' omni-channel marketing approach
- Oversee local media tactical plan development and budget
- Present recommendations to account service and clients
- Have strong understanding of budgets and media flow for assigned clients
- Effectively liaise with internal stakeholders (Investment, Finance), Clients, and external partners
- Developing POVs for our clients around business-critical issues and trends in Local
- Leading internal brainstorms and client workshops
- Participating in new business pitches
- Assist Associate Director in the development of junior team members
- Provide job performance feedback to subordinates and make talent and staffing recommendations to management
- Resource for others in resolution of complex problems / issues
- May perform other duties and responsibilities that management may deem necessary from time to time
- Advocate for multicultural & diversity inclusion throughout tactical plans
Qualifications
- 9+ years media planning experience including 5 years in a management capacity
- Offline and Online media experience
- Must have strong working knowledge of Local Media
- Demonstrated expertise in local strategic and tactical planning
- Finds satisfaction in problem solving and meeting commitments with tight deadlines in a fast-paced environment
- Excellent interpersonal skills with the ability to influence cross-functional teams without direct authority
- Exceptional written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
- Excellent management and motivational skills
- Software Knowledge : Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R / F and Optimization Software, Social Tracking tools, MediaOcean, Google Analytics
Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger.
It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTAC redacted .
All your information will be kept confidential according to EEO guidelines.
LI-Hybrid
Req #24-8878
Director, Local Tactical Planning
The role of Director, Local Tactical Planning is to oversee local media tactical plan development and execution for assigned clients, leveraging experience, knowledge and skills to push fresh thinking to address client, agency, and team while steering the outputs and development of the team. Demonst...
Director, Local Tactical Planning
The role of Director, Local Tactical Planning is to oversee local media tactical plan development and execution for assigned clients, leveraging experience, knowledge and skills to push fresh thinking to address client, agency, and team while steering the outputs and development of the team. Demonst...
Senior Associate, Local Tactical Planning
The role of the Senior Associate, Local Tactical Planning is to be the day-to-day steward on local media communication for assigned brands. You will be required to develop and maintain a strong knowledge of client business and apply local media understanding accordingly to help deliver against the c...
Supervisor, Local Tactical Planning
The role of Supervisor, Local Tactical Planning is to manage the day-to-day Local media planning and strategy functions including management of accurate budget control and flow of media activity. This position will manage several junior staff day to day and reports directly to the Associate Director...
Executive Director
The Executive Director reports directly to the Director of Operations and /or COO. The Phoenix at Johnson Ferry is seeking an Executive Director to join their team!. The Executive Director is responsible for hands on operations execution at the community level. The Executive Director responsibilitie...
Workday Adaptive Planning Manager
EisnerAmper is seeking a Workday Adaptive Planning Manager who will lead implementation teams assisting customers with transitioning their budgeting activities such as Excel budgets, forecasts, reports, dashboards, or other budgeting and non-budgeting tools, to the Workday Adaptive Planning solution...
Controller - Sandy Springs, GA - Full-Time
Controller for Nonprofit Organizations. Your Part-Time Controller, LLC, (YPTC) is a national leader in providing outsourced accounting services to nonprofit organizations. Currently we are the 5th fastest growing accounting firm in the US, and we are seeking to add a talented Controller to join our ...
Finance Trasformation Strategic Change Manager
Some examples of these initiatives include leading the Finance Transformation for global Deloitte firms, optimizing the Finance organizational structure for improved performance, identifying and implementing digital finance solutions, and helping the Deloitte businesses achieve more predictable, pro...
Controller
Accountants One has been hired to help a small, growing, service company hire a controller. ...
Senior Planning / Parks & Recreation Project Manager
Senior Planning/Parks & Recreation Project Manager. The project work will be multi-disciplinary in nature, but experience in planning, parks & recreation, landscaping, and urban development is especially relevant. Experience in technical planning, landscape design, and permitting. Any unsoli...