Associate CRM Marketing Developer

Description

JOB SUMMARY

This job assists in the setup of campaigns in Salesforce Marketing Cloud and complementary digital platforms to support the accurate execution of audience selection, journey building, and personalization.

This role works in partnership across the Marketing Experience team to understand strategy as it relates to the Salesforce Marketing Cloud ecosystem and other enabling functions.

The Associate CRM Marketing Developer will act as a Salesforce Administrator, interfacing with a variety of business partners, along with a tech team to ensure well-managed execution of processes and deliverables.

ESSENTIAL RESPONSIBILITIES

• Own the setup and execution of multi-channel communications through Salesforce Marketing Cloud. Build, test, deploy, and analyze journeys within Salesforce Marketing Cloud.
• Ensure ability to deliver campaigns according to pre-defined business rules and segmentation. Adhere to deadlines for integration of templates, content, lists, tracking tags, etc.

Quality assurance (test) campaign lists and channel delivery within Salesforce Marketing Cloud.

• Develops and maintains status reporting of all CRM campaigns to ensure transparency of project priorities and status to all stakeholders.
• Leads internal and cross-functional (when needed) status meetings to ensure the successful end-to-end deployment of campaigns.
• Other duties as assigned.

EXPERIENCE

Required

• 1 year of marketing campaign management
• 1 year of marketing operations

Preferred

1 year of client Relationship Management Marketing Platforms including Salesforce Marketing Cloud

SKILLS

• Tech savvy with beginner understanding of Salesforce Marketing Cloud.
• Ability to leverage critical thinking skills.
• Marketing Campaign management / execution.
• Excellent written, inter-personal, communication, and presentation skills.
• Highly motivated with exceptional organizational skills, including the ability to effectively and competently handle multiple projects simultaneously.
• Execution-focused and results-driven with a passion for maintaining well-managed, governed processes, yet also inquisitive and customer experience-oriented.

EDUCATION

Required

Bachelor’s degree in business, engineering, computer science or related field OR relevant experience and / or education as determined by the company in lieu of bachelor's degree.

Preferred

None

LICENSES or CERTIFICATIONS

Required

None

Preferred

None

Language (Other than English) :

None

Travel Requirement : 0% - 25%

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Office- or Remote-based

Teaches / trains others

Occasionally

Travel from the office to various work sites or from site-to-site

Rarely

Works primarily out-of-the office selling products / services (sales employees)

Never

Physical work site required

Lifting : up to 10 pounds

Occasionally

Lifting : 10 to 25 pounds

Never

Lifting : 25 to 50 pounds

Never

Pay Range Minimum : $50,200.00

$50,200.00

Pay Range Maximum : $90,300.00

$90,300.00

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation / gender identity or any other category protected by applicable federal, state or local law.

Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation / gender identity, protected veteran status or disability.

EEO is The Law

Equal Opportunity Employer Minorities / Women / Protected Veterans / Disabled / Sexual Orientation / Gender Identity ()

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