Sr. Manager, Product Marketing

Get Started On An Exciting Career At Element!

Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.

About The Role

We are looking for a strategic, analytical marketing professional to join our team as a Senior Manager, Product Marketing. In this role, you will be responsible for shaping the market perception of our products and communicating their value to drive growth and support our leadership position. This is a rare opportunity to build the product marketing function from the ground up, shaping positioning, messaging, and go-to-market strategies that directly impact revenue.

This role is ideal for a strategic builder and people leader who thrives in fast-paced, high-growth environments and wants to leave a visible mark on both the business and the team.

What You'll Do

• Manage product marketing capability : define the capability, establish the roadmap, and build the product marketing foundations needed to support growth
• Market research and analysis : conduct in-depth market research to identify client needs, industry trends, and competitive dynamics. Leverage data to uncover insights and inform marketing and product strategies
• Data-driven strategy development : synthesize insights to identify new recommendations for improving marketing and business results. Use hypothesis-led, data-driven approach to shape go-to-market strategies and evaluate performance
• Product positioning and messaging : develop compelling product positioning and messaging that effectively communicates the value proposition and differentiation of our products to target dealers and their needs. Craft clear concise messaging for various marketing channels and buyer personas
• Develop and execute go-to-market plans : drive product launches and feature updates, collaborating with cross-functional teams, including product management, operations, and legal, to ensure successful execution
• Operational excellence : implement team rituals and streamline processes to improve visibility, accelerate speed to market, and drive operational efficiency
• Team leadership : guide and enhance the career and skill development of direct reports, fostering a culture of continuous learning and high performance

Basic Qualifications

Preferred Qualifications

Location : Hopkins, Mn

The hiring base salary range for this position is $98,200 to $135,000 annually. Actual compensation within this range will be dependent upon the individual's knowledge, skills, experience, equity with other team members, and alignment with market data. Please note that the disclosed salary range is solely for candidates hired to perform work within this geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location.

What's in it for you? A culture of innovation, empowerment, decision-making, and accountability Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays)

Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.

Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal / Native American status, protected veterans' status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to talentacquisition@elementcorp.com or call (800) 665-9744.

Know Your Rights : Workplace discrimination is illegal