SENIOR MANAGER, PUBLIC RELATIONS

Work at Purchasing Power

Position : Senior Manager, Public Relations

Location : Atlanta, Georgia

Who Are We : Purchasing Power (corp.purchasingpower.com)

We are an Atlanta-based voluntary benefit company offering an industry-leading employee purchase program for brand-name consumer products, online education services and travel offerings through convenient payroll deduction, helping employees achieve financial flexibility.

The Opportunity : The Senior Manager, Public Relations will play a pivotal role in crafting and executing communication strategies that uphold and enhance the reputation of our organization.

You will be responsible for internal and external communications to ensure alignment with the company's objectives and values.

Your expertise will be crucial in managing crisis communication, building media relations, and driving engagement across various stakeholders.

What You Will Do :

• Lead visibility efforts for key executives that are front and center in telling the company story
• Foster the creation and execution of creative, multi-faceted PR campaigns and programs leveraging traditional, social and digital media tactics to support the corporate brand
• Oversee awards submissions program in support of the brand and key executives
• Collaborate with marketing and business leaders to develop and execute PR storylines that drive new or align with current media interests in support of brand efforts for topics such as financial wellness, voluntary benefits, and employer of choice
• Ability to build leadership platforms, develop social media calendars and deliver content under tight deadlines
• Leverage data-driven insights to measure storyline, tactic and overall campaign impact and adjust real time as needed to drive success
• Engage with the sales organization to ensure an understanding of how public relations affects and can affect sales metrics and goals
• Accountable for writing all internal employee communications including all-employee emails, employee newsletter, and content creation for the bi-monthly enterprise-wide company Townhall
• Manage the relationship with the public relations agency and lead the direction of the strategy with the agency
• Draft and distribute all press releases along with any and all other external corporate communications documents
• Create engaging pitch materials including press releases, decks, and the company profile
• Create and update communications collateral : press releases, media kits award submissions, Q / As, backgrounders, technical papers, blogs and social media content
• Responsible for all of the company's reputation management efforts, including regular reporting to the Senior Leadership Team

The Experience You Will Bring :

• Bachelor's degree in business, journalism, public relations, communications or related field
• 10+ years public relations experience, ideally with digital, social and corporate communications expertise
• Direct experience with B2B2C story-telling strategy
• Demonstrated ability in working directly with key stakeholders across the business including Sales and HR teams with a proven track record of showing how public relations delivers value to sales
• Expert media relations skills with a well-developed network of relationships with top-tier business, consumer and trade press
• Expert writing and storytelling skills and a strong track record of developing and editing for jargon-free written content
• Proficient in using Microsoft Office Suite (Word, Excel, PowerPoint)
• Ability to build strong, collaborative relationships with your team, peers, internal business and marketing leaders
• Proven ability to develop and coach team members to develop strong media storylines and innovative programs
• Confidently communicate with sales, account management, extended leadership team, and senior leadership team

Preferred Experience :

Experience working within a larger organization (Global experience a great advantage)

Your Well Being :

• Hybrid work model (Onsite / Offsite)
• Comprehensive benefits : medical, dental, vision, company paid Basic Life / AD&D
• 401k Retirement Plan
• Flexible PTO
• Career Development
• Employee Purchase Program

What We Stand For :

• We act with intensity, urgency and a passion for supporting our customers and growing our business. We strive for excellence.
• We hold ourselves accountable and expect it of each other. We attack problems with a positive can do attitude. We do what we say we'll do.
• We deliver as one team, working together with integrity, respect, trust, transparency, and fun. We are better because we work here.
• We believe our unique diversity and authenticity makes us a better company, allows us to be our best selves and is a competitive advantage.
• We exhibit innate curiosity and creativity to innovate and reimagine how things can be done. We ask, is there a better way?

Purchasing Power is an equal opportunity employer. At Purchasing Power, we make all employment decisions, which include hiring, promoting, transferring, demoting, evaluating, compensating and separating, without regard to sex, sexual orientation, gender identity, race, color, religion, age, national origin, pregnancy, citizenship, disability, service in the uniform services, or any other classification protected by federal, state or local law.