Marketing Manager

To learn more from our founder and Managing Partner about MattLaw ® and the next steps in applying for this position, please call 813-628-8529 (MATTLAW) .

ABOUT US

MattLaw ® is a team of Tampa area injury lawyers led by Matt Powell, who has protected thousands of victims and their families for over 35 years.

MattLaw ® protects the most vulnerable of our society, people who can't protect themselves, children, and the elderly. Mothers can't control what the doctors, nurses, and hospitals are doing during the birth of their child, they place their trust in these professionals, and occasionally they are betrayed resulting in a child born with cerebral palsy.

Children are unknowing victims of dangerous products, predatory coaches, religious leaders, or unsafe playgrounds. Our elderly are unable to protect themselves in nursing homes that are understaffed or potentially unsafe.

We are active in helping to keep kids safe by sponsoring local charity events throughout the Tampa Bay area where we give children free bicycle helmets and other bicycle riding safety equipment.

SUMMARY : The Marketing Accountability and Quality Control Officer at MattLaw ® is responsible for overseeing the entire marketing department.

This responsibility includes managing the organization’s marketing strategy, creating a comprehensive marketing plan, and continuously assessing the strategy and plan for both effectiveness and ROI.

The marketing strategy and plan should be used to plan, coordinate, and direct all marketing efforts.

This position requires a high degree of understanding of advertising, marketing, websites, website SEO, copyright, television, trademark, event planning, community involvement, publishing, and art team supervision.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

• Managing the organization’s marketing strategy and comprehensive marketing plan
• Communicating the marketing plan to both internal staff and external partners
• Coordinating marketing campaigns from beginning to end
• Creating and managing advertising and promotional campaigns
• Conducting competitor research to stay current on trends
• Researching the demand for MattLaw’s services
• Creating and maintaining a successful brand and image that attracts clients to MattLaw
• Identifying potential clients or marketing opportunities where there is a need
• Organizing events from start to finish, including ordering swag
• Overseeing social media marketing and content marketing
• Sending all advertising material to FL Bar Associating for approval and tracking progress
• Quality control of all media
• Tracking marketing activities and evaluating effectiveness
• Oversee the Intake process
• Act as secret shopper / client to test the intake process to find holes in our workflows.

ADDITIONAL DUTIES INCLUDE :

• Creating, maintaining inventory for firm
• Maintaining client birthday list and sending birthday cards
• Planning and scheduling employee functions

EXPERIENCE AND SKILLS REQUIRED :

• Bachelor’s Degree in Business Administration, Marketing, or a related field
• Minimum of 5 years of experience running a marketing team, preferably in a legal or professional services setting
• Experience with digital marketing forms such as social media marketing and content marketing
• Professional in punctuality and appearance
• Excellent leadership and management skills
• Strong analytical and problem-solving skills
• Exceptional communication and interpersonal skills
• Proven ability to manage budgets
• Ability to work well under pressure and manage multiple projects simultaneously
• Proficient in Microsoft Office, Google Docs, Instagram, Facebook, Google Accounts, Later
3 days ago