Marketing Manager - Strategist, Channel Activation

Anticipated End Date : 2024-03-25

Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly.

Position Title : Marketing Manager - Strategist, Channel Activation

Location : Elevance Health supports a hybrid workplace model (virtual and in-office) with PulsePoint sites used for collaboration, community, and connection.

This includes remote work and 1-2 days in office per week.

The Marketing Manager will report to the Government Health Business Director, Performance Media and Channel Activation and be accountable for developing and managing paid media strategies focusing on Medicaid across a modern marketing organization.

The successful candidate will be an innovative, results-driven marketer with a passion for taking initiative, program management, and achieving success.

You will partner with other Performance Marketing associates to support the development of Omnichannel media plans to meet aggressive campaign goals across the consumer journey, including acquisition, onboarding, engagement, and retention.

You will develop learning agendas and test approaches, establish KPIs, and manage campaign execution across all media channels.

This individual is comfortable with ambiguity and uncertainty and has a keen ability to adapt quickly and support others through complex situations.

How You Will Make An Impact

Primary duties may include, but are not limited to :

• Collaboration with stakeholders and contribute to the success of Elevance Health's Performance Marketing portfolio - forecasting, planning, optimization, lead distribution, and campaign reporting.
• Provide strategic direction to the Paid Media team and collaborate on the development of a comprehensive media strategy that may include on and offline media.
• Assist in product pricing assessment and recommendations.
• Be the key resource who knows the line of business opportunities and limitations in order to drive efficient planning and decision making.
• Coordinate the development and review of communication materials with appropriate resources.
• Lead development of marketing collateral to support marketing plans.
• Communicate objectives, strategies, and rhythm of the business performance results with leadership and cross-functional teams using effective verbal and written communications.
• Collaborate with Analytics teams on the ongoing external and internal test and learn roadmap.
• Partner with cross-functional teams to identify joint marketing opportunities and ensure cross-functional team alignment.
• Coordinate with public relations to support marketing initiatives.
• Provide leadership and direction to marketing support and creative staff.
• Develop and cultivate excellent relationships with Business Segment teams, Performance Marketing Leaders, and project team members.

Minimum Requirements

Requires a BA / BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities, And Experiences

• Healthcare marketing experience preferred.
• Prefer experience with both B2B and B2C audiences.
• A background in the healthcare industry, financial services, and / or ad agency experience.
• Excellent communication skills.
• Ability to analyze opportunities and present objectives and desired outcomes to leadership with effective storytelling (verbal and written form).
• Possess a strategic and business-forward approach.
• Understand how to work towards broad business objectives and navigate in an ambiguous business setting.
• Results-oriented. Ability to roll up the sleeves to drive towards the key business outcomes.
• Exceptional project manager.
• Can bring together cross-functional teams to get things done with an own-it attitude.
• Can recognize the opportunity and execute against it.
• Relationship builder. Forms relationships and can influence decisions through compelling data and communication.
• Experience with traditional and digital media.
• Experience working in a matrix organization.

For candidates working in person or remotely in the below locations, the salary range for this specific position is $94,560 to $118,200.

Locations : California; Colorado; Hawaii; Nevada; New York; Washington State; Jersey City, NJ.

In addition to your salary, Elevance Health offers benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase, and 401k contribution (all benefits are subject to eligibility requirements).

Elevance Health is an Equal Employment Opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status or condition protected by applicable federal, state, or local laws.

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