VP, Media & Performance Marketing

JOB DESCRIPTION VP, Media & Performance Marketing Marketing & Innovation We are seeking a visionary and hands-on VP, Media to build and lead a performance-focused media function that delivers measurable impact for both HCP and DTC campaigns.   Role Overview The Vice President, Media and Performance Marketing will be responsible for defining and executing the media vision for Calcium+Company.

This includes setting strategic direction, leading the development of integrated channel plans, overseeing activation, and partnering with analytics and strategy teams to drive performance.

As the senior-most media lead, this role will build foundational processes, grow client trust, manage external vendor relationships, and recruit top-tier talent.

This is a builder role ideal for a media leader who thrives in fast-moving environments and wants to create a media function that’s deeply connected to brand strategy, data science, and innovation.   Key Job Responsibilities (Duties may include, but are not limited to the following) Media Strategy Leadership Develop and articulate the agency’s media philosophy and omnichannel planning framework across HCP, DTC, and unbranded campaigns.

Lead the strategic vision for media, guiding omnichannel planning across all paid channels—search, social, endemic, and emerging platforms.

Lead client discovery, media strategy development, and cross-functional collaboration with brand, creative, data, and innovation teams.

Growth and Commercial Impact Actively introduce prospective clients and partners from your network to Calcium+Company Lead the media workstream in new business pitches, partnering with strategy, analytics, and creative to deliver compelling, insight-driven recommendations Develop full selling materials, including case studies, POVs, frameworks, and modular slides that clearly articulate our media value proposition Create novel media products, targeting methodologies, and engagement strategies that reflect evolving market dynamics—especially in pharma, life sciences, and health tech Contribute to the broader commercial growth strategy of M&I by identifying whitespace opportunities and scaling proven offering Client & Stakeholder Management Act as the primary media lead across key accounts, presenting media plans, performance, and opportunities to senior client stakeholders.

Establish strong relationships with brand teams, clients, and cross-agency partners to ensure seamless execution and shared KPIs.

Collaborate with business development on media-related proposals, pitch materials, and new business growth.

Team & Capability Building Recruit, develop, and inspire a next-gen media team—blending hands-on activation with modern platform fluency and strategic impact. “Drive a culture of performance storytelling—translating media data into actionable insights that shape broader brand and commercial strategies.” Evaluate and integrate emerging technologies such as AI-powered planning tools, audience modeling platforms, and real-time optimization systems to enhance efficiency and precision Develop and scale internal media processes for planning, budgeting, pacing, reporting, QA, and optimization.

Define tech, talent, and vendor requirements needed to support long-term growth and excellence.

Vendor & Partner Management Manage and evaluate media platform partners and data vendors (e.g., DeepIntent, PulsePoint, Swoop, Veeva, IQVIA).

Guide contract negotiations, media buying decisions, and the evolution of partnerships that align with strategy and performance goals.

Performance, Measurement & Innovation Partner closely with strategy and analytics leads to co-develop customer journeys, audience architectures, and channel role definitions that inform media activation.

Collaborate closely with analytics and strategy teams to define campaign KPIs, measurement frameworks, and optimization plans.

Continuously scan the landscape for innovation in platform capabilities, AI-driven targeting, cross-channel identity, and engagement formats—bringing forward smart experimentation.

Advance our measurement sophistication through methods like incrementality testing, audience overlap and suppression strategies, dynamic creative optimization (DCO), and identity resolution—especially in complex HCP / DTC crossover campaigns Stay current with regulatory guidance and media best practices in the healthcare and life sciences landscape.   Qualifications   15+ years of experience in media strategy, planning, and execution — including leadership roles within healthcare, pharma, or life sciences marketing.

Deep expertise in omnichannel campaign development across HCP and DTC, with working knowledge of data-driven and programmatic ecosystems.

Strong understanding of audience targeting, measurement strategies (e.g., NRx, TRx, brand lift), and media platform capabilities.

Experience building and scaling media operations in an agency, consultancy, or high-growth environment.

Confident communicator with a track record of leading client conversations and mentoring media teams.

Familiarity with regulatory and compliance considerations specific to healthcare marketing.

Highly collaborative with a growth mindset and ability to thrive in a cross-functional leadership team.

About Calcium+Company Calcium+Company is redefining what it means to be a modern health communications group.

Award-winning and innovation-driven , we specialize in nourishing brands and companies across their entire lifecycle — and we do it through a dynamic structure of specialized divisions :

• Calcium (healthcare marketing) Amino (oncology marketing) Vitamin MD (medical communications) PRotein (public relations) Cobalt (commercial planning and market access) Calcium+Company is healthcare marketing agency committed to building smarter brands through strategic clarity, creative impact, and data-powered execution.
• We’re proud of the work we do, but we’re just as proud of the culture we’ve built .
• Calcium+Company was recently named one of MM+M’s 2024 Best Places to Work , reflecting the authentic, supportive, and inspiring environment in which our team thrives.                                                                                                          Led by CEO Judy Capano and Group President Greg Lewis , we are a company where you can build extraordinary campaigns and a nourishing career .
• If you’re passionate about making a real difference through creativity, strategy, and collaboration, Calcium+Company may be the place for you.

Benefits & Perks We Offer
   Paid annual vacation, personal and sick time off 11 Paid Company Holidays   Paid Holiday Closure :