Director of Integrated Marketing

VirtualVocations
Decatur, Georgia, United States
Full-time

A company is looking for a Director of Integrated Marketing to drive growth and brand loyalty through coordinated marketing efforts.

Key ResponsibilitiesOversee the go-to-market calendar and process, ensuring alignment across various marketing channelsCollaborate with cross-functional teams to develop and implement an integrated marketing strategy that supports revenue growthManage the marketing budget and resources, optimizing spend across multiple channels for maximum engagement and ROIRequired Qualifications12+ years of management and leadership experience in direct-to-consumer or subscription-based e-commerce businessesProven track record of scaling marketing efforts to achieve significant revenue growthExperience in running Performance Marketing and Lifecycle Marketing programsStrong understanding of digital marketing channels and toolsExperience building comprehensive customer journeys for subscription businesses

4 days ago
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