Job Description
Overview :
The role of the Senior Associate, Strategy is to be the day-to-day steward on media communication for assigned brands, including accurate budget control and flow of digital media activity.
You will be required to develop and maintain a strong knowledge of client business and apply online media understanding accordingly to help deliver against the clients’ needs / objectives.
You will work closely with the Managers in the development and communication of all media recommendations. You will also be responsible for management, oversight and priority setting for respective Associates.
Our team is energetic, fun and collaborative. We work on the corporate differentiation / branding part of the account. We are committed to developing good work and enjoy our jobs and team.
Role Objectives :
Assist the Manager in development of digital media plan options and recommendations
Maintain accurate budget control and flow of media activity and update client on timely / consistent basis
Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach / frequency)
Demonstrate proficiency with systems / tools (MRI, MediaTools, Comscore)
Gather and analyze appropriate research to provide sound, strategic, consumer-insights-driven digital media recommendations
Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met
Ensure proper execution of digital media plans by monitoring buys / schedules
Develop strong working relationship with partner agencies (where / when applicable), helping create a seamless communications process
Demonstrate creativity and agility when problem solving
Deliver POVs / position papers on key client issues and / or client opportunities
Prepare media authorizations per approved plans / project requests
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