Company -Dandelion Energy
Industry- Geothermal Energy (Alternative Energy)
Website
My Contacts -CEO, Dan Yates and VP, People Sidra Khatkhatay
Senior Director of Product Marketing
Compensation : 160k-175k + equity
Location -Arlington, Va (will relo)
We are seeking an innovative and dynamic Senior Director of Product Marketing to lead our efforts at Dandelion. In this pivotal role, you will drive the development and execution of marketing strategies tailored to builders and installers, supporting our growing national sales team, and ensuring our cutting-edge geothermal solutions reach the right audiences.
Your expertise will be crucial in positioning our products as the premier choice for cost effective, energy-efficient heating and cooling systems.
This role is an in-person position based out of our DC headquarters in Courthouse, Arlington. Our fun, lively office is one block from Courthouse metro station (Orange and Silver lines), and only a 10 min drive / 20 min bike ride from downtown DC.
Equally accessible from Northern VA, Bethesda, etc.
Key Responsibilities :
1. Develop Segment-Specific Marketing Approaches
- Work closely with sales and executive leadership to create marketing strategies tailored to our different customer segments
- Employ a combination of direct sales initiatives, industry events, ad campaigns, and PR efforts to boost customer adoption
- Identify, evaluate, and prioritize participation in regional events that align with our sales objectives
2. Collateral Development
- Craft sales messaging that best communicates Dandelion’s value propositions to our various stakeholders
- Prepare and refine engaging pitch decks for our sales team to present our products to prospects and partners
- Develop high-quality website content, including blog posts that highlight industry insights and company updates
- Produce in-depth case studies and white papers to showcase the benefits of our products in real-world applications.
3. Manage the Company’s Digital Presence
- Oversee the company’s website, ensuring it is optimized for search engine visibility (SEO) and search engine marketing (SEM), and manage our social media channels to enhance online presence
- Drive lead generation through targeted ad campaigns designed to attract and convert potential customers
- Continuously monitor and analyze marketing performance metrics to measure the effectiveness of our digital efforts
4. Market Analysis
- Compile a comprehensive list of target customers based on market research and segmentation analysis
- Maintain thorough competitive intelligence to understand the strengths and weaknesses of competitors
- Stay informed about industry trends and best practices
Qualifications
- 8+ years experience in a product marketing role
- Experience working at B2B companies with large, national, enterprise sales teams
- Experience working in a startup environment
- Bachelors degree from a four year university (honors always recognized!)
- Strong analytical skills with the ability to think from first principles and solve new problems
Senior Director, Product Marketing
Senior Director of Product Marketing. We are seeking an innovative and dynamic Senior Director of Product Marketing to lead our efforts at Dandelion. Produce in-depth case studies and white papers to showcase the benefits of our products in real-world applications. Oversee the company’s website, ens...
Senior Director, Product MarketingGravity IT Resources
Senior Director of Product Marketing. We are seeking an innovative and dynamic Senior Director of Product Marketing to lead our efforts at Dandelion. Produce in-depth case studies and white papers to showcase the benefits of our products in real-world applications. Oversee the company’s website, ens...
Senior Director Product Marketing
Senior Director of Product Marketing. We are seeking an innovative and dynamic Senior Director of Product Marketing to lead our efforts at Dandelion. Produce in-depth case studies and white papers to showcase the benefits of our products in real-world applications. Oversee the company's website, ens...
Senior Director Product Marketing Arlington, Virginia
We are seeking an innovative and dynamic Senior Director of Product Marketing to lead our efforts at Dandelion. Produce in-depth case studies and white papers to showcase the benefits of our products in real-world applications. Oversee the company's website, ensuring it is optimized for search engin...
Senior Director, Technology Strategy and Solutions
All qualified applicants will receive consideration without regard to race, color, creed, religion, sex, sexual orientation, gender identity, pregnancy, marital status, partnership status, age, citizenship status, veteran or military status, medical condition, genetic information, national origin, d...
Senior Director of Product/Product Owner
Reporting to the Chief Technology Officer, the Senior Director of Product/Product Owner supports the feature and product development of Tidal Cyber’s SaaS platform, working with engineering to ensure reliable roadmap development and execution and supports all architectural aspects of engineering pro...
Director IT Service Delivery
The Information Technology (IT) Director Service Delivery is a member of the IT leadership team responsible for organizing, leading, and supporting strategic organizational and IT initiatives that have a direct impact on our communities. Tackle intricate challenges with community applications, opera...
Hospital Senior Director IT Systems
The hospital is actively interviewing and preparing to offer a comprehensive compensation package to the Hospital Senior Director IT, which includes a competitive salary, full suite of medical, dental vision benefits, paid time off, tuition reimbursement, employee discount programs, pet insurance an...
Director, Business Development (Enterprise Sales)Gravity IT Resources
In this pivotal role, you will be a critical part of the new team delivering Dandelion’s growth with new construction production developers and other large scale B2B opportunities. Ensure that each project design is not only innovative but also profitable for Dandelion, balancing technical requireme...
Senior Director Human Resources
We are seeking a Senior HR Director to become a part of the team! You will be responsible for managing HR activities for the organization. Previous experience in Human Resources or other related fields in the restaurant/hospitality industry. Presented by Tom Bull with Gecko Hospitality. Vice Preside...