Digital Media Associate

Description

Who We Are :

We’re Cart.com, one of the fastest growing commerce enablement companies in the world. We provide the digital and physical infrastructure that empowers thousands of leading B2B and B2C companies to unify commerce operations across channels and sell and fulfil anywhere their customers are.

We’re building toward a world where commerce has no bounds. Our enterprise-grade software, services and logistics infrastructure, including our own network of omnichannel fulfillment and distribution centers, enable merchants to navigate an increasingly complex operating landscape and drive efficient growth.

Our goal is to be the global backbone of commerce. To achieve it, we’re looking for entrepreneurial, innovative and determined teammates who are eager to help our growing base of customers simplify their commerce operations and seamlessly reach their own customers, wherever they are.

Sound like you?We’d love to hear from you.

Cart.com Fast Facts :

6,000+ customers worldwide

1,600+ employees globally

14 warehouses nationwide, totaling over 8 million square feet of space

Our software lists $10+ trillion in product value across channels

Our digital and physical operations support $8+ billion in Gross Merchandise Value

Our values :

Cart.com is building a company that is committed to living out these 6 core values :

Be brand obsessed : Our lives are shaped by the brands we interact with daily. We obsess over the brands we serve, and about the things they care about.

Think beyond the box : We’ve always done it that way is not a phrase uttered often at our office. We create creative solutions to complex problems.

Don’t give up : We learn from our challenges and see them for what they are; great building blocks to an amazing brand story.

Speak up : We communicate clearly and directly because we care deeply. Communication is the bedrock of our community.

Work together : We’ve built a team that prides itself on diversity of thought and background. Collaboration is better with contrast.

Remember to be human : We work hard, but we leave room for the people, places and things that we love

The Role :

As a Digital Media Associate at Cart.com, you will play a crucial role in the execution and optimization of digital marketing campaigns across various platforms, including Google Ads, Meta Ads, and TikTok.

You will work closely with the Digital Media Manager to ensure the successful delivery of campaigns for clients across eCommerce, Membership, SaaS, and Education verticals.

This position requires a high level of attention to detail, strong organizational skills, and the ability to thrive in a fast-paced, dynamic environment.

What You’ll Do :

• Assist in the day-to-day execution and optimization of digital campaigns across multiple platforms (Google Ads, Meta Ads, TikTok, etc.).
• Traffic promotions and BAU (Business as Usual) assets across various platforms.
• Conduct routine optimizations on ad sets, keywords, audiences, and creative elements.
• Pull and analyze daily, weekly, monthly, and quarterly reports to track campaign performance.
• Perform ad-hoc reporting and analysis as required.
• Create and implement consistent naming conventions across various platforms.
• Conduct quality assurance (QA) checks on campaigns, ad sets, and ads to ensure accuracy and effectiveness.

Who You Are :

Able to multi-task, prioritize, and manage time effectively in a fast-paced environment.

Someone with a strong and independent work ethic, with the ability to collaborate effectively with team members.

Resourceful, self-starter attitude with a strong sense of initiative.

Flexible and eager to adapt to a dynamic "startup" environment.

Comfortable working remotely.

Someone with a high level of attention to Detail : Given the need to conduct quality assurance checks, traffic promotions, and implement consistent naming conventions, you must possessa high level of attention to detail to ensure accuracy and effectiveness in campaign execution.

An expert organizer : The role involves managing multiple campaigns, platforms, and reporting schedules simultaneously. Strong organizational skills are required to manage these tasks efficiently and ensure that all campaigns run smoothly and on schedule.

What You’ve Done :

1+ years of experience in a digital marketing role

Digital Marketing Campaign Management Experience : Hands-on experience managing and optimizing digital marketing campaigns across platforms like Google Ads, Meta Ads, and TikTok.

This includes a strong understanding of platform-specific best practices, targeting options, and performance metrics.

Analytical Experience : Ability to pull, analyze, and interpret data from various reports. Proficient in identifying trends, understanding key performance indicators (KPIs), and making data-driven decisions to optimize campaigns.

Professional experience and knowledge with marketing principles and definitions / applications of ROAS, CTR, CPC, CPM, CPA

Advanced in delivering Excel and PowerPoint deliverables

Nice to Haves :

Knowledge of web analytics tools, particularly Google Analytics 4 (GA4).

Experience working or interning at a digital media agency or startup.

Bachelor’s degree in marketing or related field

Currently, Cart.com does not intend to hire candidates who will need, now or in the future, Cart.com sponsorship through any non-immigrant visa category such as the H-1B, H-1B1, E-3, O-1, or TN.

All hiring is contingent on eligibility to work in the United States. We are unable to sponsor or transfer visas for applicants.

LI-CS1

Cart.com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.