Manager, Data & Insights - Marketing Analytics

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company.

It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination.

And it's why our business strategy centers on making journalism so good that it's worth paying for.

About The Role :

The Marketing Analytics team is looking for a data analytics manager to join our efforts to shape the future of journalism.

As part of the Data and Insights Group (DIG), you will join a large community of experienced data analysts who partner with Product, Engineering, Design, and PMO teams across the business.

You'll work with our Marketing and Media Team to find insights to help grow subscribers by increasing media efficiency.

You'll operate at the intersection of paid media and journalism in all aspects of testing and media metrics. You will oversee the paid media testing road map, being the primary contact for our partners in the paid marketing ecosystem.

This role is based in our New York office and follows a hybrid schedule. You will report to our Director, Marketing Analytics.

This is an independent contributor position.

Responsibilities :

• You will build relationships with analytic teams at agencies and marketing platforms (Google, Meta, among others)
• You will write SQL to pipeline and analyze big data
• You will develop best practices for experiment design, including advising on hypothesis generation, sample size, and counter metrics
• You will lead all phases of analytic work : from problem definition to representation of results
• You will demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications :

• 5+ years of experience working with data analytics or data science teams to deliver reporting and analysis or a quantitative degree
• Proficiency in SQL and experience working with relational databases

Preferred Qualifications :

• 1+ years of experience in A / B testing
• 1+ years of experience working with marketing platform performance data

LI-Hybrid

REQ-017071

The annual base pay range for this role is between :

$120,000-$135,000 USD

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