Media Buyer

Knak Digital
Baltimore, MD, US
Full-time

Job Description

Job Description

Summary :

Marketing firm with over 40 years of success, specializing in radio, print, broadcast, digital and branding. Serving a variety of industries, including retail, media, non-profit, technology, entertainment, hospitality, and hospitality.

Benefits :

Medical insurance, Unlimited PTO, 401K, Paid Holidays (Last week December shutdown), Summer Fridays, Personal Development (training, memberships, conferences), Flex-Time, Cell Phone Stipend, Philanthropic support

Responsibilities :

  • Develop and implement cross-channel media plans and buys
  • Utilize planning systems and tools to optimize media mix and placements
  • Gather media rate and research information for strategy development
  • Conduct competitive analyses and create comprehensive presentations
  • Manage and optimize digital campaigns across multiple platforms
  • Negotiate media buys, ensuring best rates and added value
  • Monitor campaign performance and analyze results
  • Prepare insights and participate in client meetings

Key skills :

  • Mastery of media planning tools
  • Strong analytical and negotiation skills
  • Proficiency in campaign management and optimization
  • Excellent communication and presentation abilities

Profile :

  • Bachelor's degree or equivalent experience in advertising, marketing communications, or related field
  • 2-4 years of experience in media planning or a related field
  • Proven experience in planning and managing multi-channel media campaigns across various platforms
  • Proficiency in end-to-end campaign management, including setup, optimization, and performance reporting
  • Advanced knowledge of Microsoft Excel and PowerPoint
  • Strong analytical skills with the ability to interpret data and provide actionable insights
  • Solid understanding of Google Analytics and other web analytics tools
  • Familiarity with syndicated media research tools (e.g., Resonate, MRI, Scarborough, SQAD, Vivix)
  • 8 hours ago
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