Head of Field Marketing

FERMÀT is the AI native commerce platform that optimizes shopping experiences, leading to best-in-class shopper engagement and conversion. We help brands transform clicks into conversions with dynamic, personalized shopping experiences—built and optimized in minutes.

Backed by VMG, Bain Capital Ventures, Greylock, QED, and named The Information’s #1 commerce startup, we’re a 70+ person team based in SF, Austin, NYC, and Bangalore. As a fast-growing Series B company, we’re building the infrastructure for the future of online retail—and we’re just getting started.

About the Role

We\'re looking for a Head of Field Marketing to lead FERMÀT\'s comprehensive events program. You\'ll be responsible for designing and executing innovative event strategies that drive customer acquisition, engagement, and revenue growth. This role combines creative event conceptualization with data-driven execution, requiring someone who can seamlessly manage everything from intimate hosted dinners to large-scale conference activations.

Responsibilities

Own and execute FERMÀT\'s event strategy to acquire and retain customers.

Plan and manage hosted and sponsored events to build pipeline and accelerate deals.

Collaborate with Marketing on content and swag for events.

Identify and lead participation in key industry events.

Develop engaging event formats and branding.

Manage event budgets and vendor relationships.

Oversee on-site logistics for seamless execution.

Use data to measure event performance and optimize strategies.

Build and maintain industry partnerships to support event initiatives.

Requirements

Minimum 3 years experience in B2B event marketing & execution

Experience developing successful booth and activation experiences at conferences and tradeshows

Extreme attention to detail and project management skills, with ability to manage multiple projects simultaneously

Highly creative mindset balanced with focus on measurable, data-driven results

Strong written and verbal communication skills with ability to engage diverse audiences

Experience with budget management and vendor negotiations

Experience in SaaS and / or e-commerce marketing preferred

What Makes You Stand Out

Experience with both intimate hosted events and large-scale conference activations

Track record of innovative event concept development

Experience with partnership event co-marketing

Benefits

Competitive salary + equity package

Comprehensive health, dental, and vision insurance for you and all your dependents.

Retirement benefits :

US : 401(k) plan with 4% matching

India : Provident Fund with 12% matching

4 months of paid parental leave

Unlimited PTO policy (with minimum 5 days PTO / quarter!)

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