Title : Marketing Manager
Job Description
1) Work location or remote? 1211 Avenue of the Americas, NYC
2) Working days / times Monday - Friday, 9 am - 5 pm (1 hour lunch so 35 hours in total)
3) Top 3 must have skills. Strong communication skills (written especially), detail oriented, familiarity with marketing processes
is seeking a temporary Manager, Subscriber Lifecycle for a 5 month maternity leave cover. The Manager will support the subscriber lifecycle marketing teams goal of increasing the lifetime value of subscribers for The Wall Street Journal, Barrons and MarketWatch.
The Wall Street Journal is the definitive source of news and information through the lens of business, finance, economics and money, global forces that shape the world and are key to understanding it.
Barrons covers U.S. financial information, market developments, and relevant statistics, while MarketWatch provides financial information, business news, analysis, and stock market data
This role will report into the Associate Director, Subscriber Lifecycle and will work cross-functionally with teams across the subscription
marketing funnel (Acquisition, Retention, Brand, Creative, Product).
Role based in New York, NY. Must work from the New York City office 3x a week - mainly Tuesday through Thursday, with some flexibility.
Responsibilities :
- Lead integrated campaigns grounded in data designed to drive increased customer lifetime value from subscribers across The
- Wall Street Journal, Barrons and MarketWatc
- Work collaboratively with design, product, and operations teams to develop creative ways to improve customer lifetime value.
- Advocate for the subscriber and employ a strategic mindset to ensure subscriber experiences are best-in-class.
- Use key data insights to develop and drive marketing strategy and communications.
- Exercise a thorough knowledge of the brands and an ability to balance team goals with overall company objectives.
Qualifications :
- 3+ years experience working in a CRM marketing role.
- An understanding of a subscription-based business and subscription economics.
- Detail-oriented, strategic thinker with strong analytical skills to synthesize raw data into actionable campaign optimization
- strategies for new and existing initiatives.
- Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving, and executive presentation skills are required.
- Strong initiative and self-motivation. A self-starter who is able to take ownership of their projects as well as come up with and
- pitch new ideas.
- The ability to work quickly in a fast-paced environment, as well as manage multiple and competing priorities.
- A mindset that is curious, data literate and digital first.
- The ability to self prioritize and foresee challenges (and plan for them accordingly).
- A passion for and understanding of brands, customers, and products
- Bachelors degree in Marketing or Business from accredited institution or equivalent work experience.
Specialty - Marketing/Creative
Strong communication skills (written especially), detail oriented, familiarity with marketing processes. The Manager will support the subscriber lifecycle marketing teams goal of increasing the lifetime value of subscribers for The Wall Street Journal, Barrons and MarketWatch. Acquisition, Retention...
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