Marketing Operations Specialist

System One Marketing Operations Specialist Hartford, Connecticut Apply Now

We are seeking an experienced Marketo administrator to join our Marketing Operations team as a Marketing Operations Specialist.

This role requires proven expertise in managing and optimizing a Marketo platform, including the ability to execute large-scale, complex projects.

You will be responsible for implementing and maintaining programmatic and operational initiatives, enhancing our digital marketing efforts, and ensuring the marketing team can fully leverage Marketo's capabilities to drive business growth.

The ideal candidate has extensive Marketo administration experience, is technically proficient, highly organized, results-driven, and has a keen eye for detail.

They should have a passion for marketing automation, a track record of successful large-scale Marketo implementations, and the ability to quickly grasp and optimize complex Marketo environments with minimal guidance.

Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.

Pay Range : $35 - $45.40 / hour

Start Date : 9 / 16 / 24

End Date : 2 / 28 / 25

Duties & Responsibilities

• Serve as the primary administrator for our Marketo instance, leveraging your extensive Marketo experience to rapidly understand and optimize our existing database structure and processes.
• Plan, execute, and manage large-scale Marketo projects, such as complex integrations, multi-touch attribution implementations, or global instance consolidations.
• Discover and implement advanced Marketo functionalities to enhance campaign communication and drive sales, collaborating with our Marketo partner when necessary.
• Maintain and optimize the Marketo database, establishing robust data governance processes to ensure optimal marketable user data.
• Develop and implement marketing strategies within Marketo, including complex lead scoring models, multi-touch nurturing programs, advanced segmentation, and automated email campaigns.
• Design and execute comprehensive instance cleaning and optimization strategies, including efficient content archiving and management.
• Ensure seamless integration between Marketo and our CRM (Salesforce), preparing for and executing future platform integrations.
• Effectively troubleshoot complex issues and communicate solutions to stakeholders.
• Identify and implement process improvements, prioritizing based on business impact and Marketo best practices.
• Implement large-scale Marketo-related integration projects, ensuring alignment with overall marketing and business objectives.

Skills & Qualifications

• Minimum 3-5 years of hands-on Marketo administration experience; Marketo Certified Expert (MCE) certification required.
• Proven track record of successfully planning and executing large-scale Marketo projects, such as complex integrations or global instance consolidations.
• Demonstrated ability to quickly assess, optimize, and manage complex Marketo environments with minimal supervision.
• Experience with Marketo's advanced features, including lead scoring, nurture programs, and segmentation.
• Expert-level knowledge of Marketo analytics and reporting capabilities, including the ability to design and implement complex, multi-touch attribution models.
• Self-motivated with a drive to execute effective, data-driven marketing programs through Marketo.
• Strong analytical and problem-solving abilities, capable of evaluating multiple solutions to develop and adapt Marketo-centric business processes.
• Data-mining mindset with strong business acumen and ability to translate marketing objectives into large-scale Marketo programs.
• Proficient in MS Office (Word, Excel, PowerPoint) and comfortable working with large datasets.
• Goal-oriented with the ability to set and achieve challenging Marketo optimization objectives.
• Proactive team player capable of meeting strict deadlines in a fast-paced marketing environment.
• High energy level, comfortable managing multifaceted Marketo projects alongside daily platform management activities.
• Demonstrates business maturity and adaptability, working well with diverse teams and stakeholders.
• Experience with digital marketing and marketing automation strategies, including the ability to plan and execute enterprise-level campaigns.

Education & Experience

Bachelor’s Degree in Marketing, Advertising or Communications

Minimum 3-5 years of hands-on Marketo administration experience; Marketo Certified Expert (MCE) certification required.

To Apply

Diversity Inclusion & Customer Service Statement

TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way.

TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are.

We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers.

It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

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